Capital Group, a media communication company with interests in OOH, events and sports business, has taken up the title sponsorship of the highly competitive Outdoor Advertising Awards (OAA) 2018 contest. OAA 2018 has generated an overwhelming response from the Indian OOH industry, with a significantly large number of brands, agencies and media owning firms participating in the different categories of the contest. Metals to the winners will be given away at the Outdoor Advertising Awards 2018 show at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 28 evening, following the Outdoor Advertising Convention (OAC) 2018.

The annual OAA contest has indeed set benchmark standards for OOH excellence. The norms governing the awards adjudication was made all the more stringent this year, making every metal win a big measure of success.

The awards will be given away by eminent brand marketers and OOH leaders. The event will draw the participation of 500+ audience that include leading brand marketers, specialist agency heads and professionals, media owners, printers, other solution providers, and indeed a large number of young industry professionals.