MCG throws the spanner in the wheels of DMRC, Rapid Metro

By M4G Bureau - May 10, 2018

The Municipal Corporation of Gurugram (MCG) has asked DMRC not to use metro properties in the city for advertising purposes

Imagination Delivered adopts greener technology with EFI LED UV printer installation

By M4G Bureau - May 10, 2018

The printing firm boosts its efficiency with the environment-friendly installation to meet the upcoming demands in fleet & vehicle graphics, billboards, outdoor signage and many new materials and applications

Oreo makes ‘Twist, Lick, Dunk’ ritual global with new campaign

By M4G Bureau - May 10, 2018

Oreo brings India together with its global ‘Oreo People’ campaign. The brand rolls out new global campaign, simultaneously across 50 markets in AMEA, LA, MEU, localizing with nuances to drive relevance

All-party meet in Kerala backs ban on use of PVC flex for advertising

By M4G Bureau - May 09, 2018

K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban

Geopath launches enhanced ratings & audience location measurement platform

By M4G Bureau - May 09, 2018

The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns

‘More the spends on OOH, better the returns’

By M4G Bureau - May 09, 2018

OOH is shown to have the greatest impact on awareness, recommendation and purchase-intent metrics for brands, states a report released by OAAA

FBB’s Style Dekko for Metro Commuters

By M4G Bureau - May 09, 2018

The fashion clothing brand displays the recently-launched men’s range and new communication on Line 3 of DMRC, attracting the commuters from all walks of lives

Grandesign relocates hq to historic Wonder Bread Building

By M4G Bureau - May 08, 2018

San Diego’s largest advertising agency moves to invest in the future and set the stage for ongoing growth

Solar AdTek undertakes solar powered lighting of 1,800 bqs in Ireland

By M4G Bureau - May 07, 2018

The newly installed lighting reduces operating costs, provides enhanced illumination and most significantly reduces carbon emissions

Havas Media bags integrated media duties of Netmeds.com

By M4G Bureau - May 07, 2018

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office

ATS crafts an overarching brand presence

By M4G Bureau - May 07, 2018

Vani Advertising has turned an FoB on the Noida-Greater Noida Expressway into an innovative media for the promotion of ATS projects in Noida Sector 150

ITW Consulting bags sole stadium branding rights for India-Ireland T20I series

By M4G Bureau - May 04, 2018

This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.

Dabur Hajmola innovatively engages college youth

By M4G Bureau - May 04, 2018

The set up created inside the campus gave the brand a chance to engage a huge number of students and create a direct contact to further translate it into sales.

Global managers to address FEPE International Sorrento Congress

By M4G Bureau - May 04, 2018

FEPE Congresses look at the big issues impacting the global OOH industry and also offer delegates valuable insights into the business of navigating such a rapidly-changing world, says FEPE Executive director Bob Wootton

Site-N-Sign bags sole marketing rights at Jammu airport; introduces eco-friendly ad displays

By M4G Bureau - May 03, 2018

The tender for Jammu Civil Airport was initially won by Jayashree Advertising for a period of 10 years and subsequently Site-N-Sign Media Network secured the exclusive marketing rights from them for the entire tenure.