Australia’s CDM signs up Media Planet for TaxiLive

By M4G Bureau - May 16, 2018

Media Planet has become the national media partner for the TaxiLive, an Australian-first platform developed by CDM that displays smart digital billboards on the back of premium taxis

Suresh Balakrishna to anchor The Quintessential OOH Quiz contest at OAC 2018

By M4G Bureau - May 16, 2018

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will be the Anchor & Quiz Master of The Quintessential OOH Quiz contest at OAC 2018 which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28

Draft MCGM ad policy promises industry-friendly norms

By M4G Bureau - May 15, 2018

The document, which is being reviewed, provides for license fee rebate of 10% in the first year of solar power illumination of media; digital LED advertising media will be permitted in places like shopping malls, commercial buildings, multiplexes, and fuel stations, and the license fee for digital media will be at par with the fee on non-digital media

Midas Group wins unipole rights in Haldwani-Kathgodam

By M4G Bureau - May 15, 2018

Midas Group has acquired the exclusive rights to put up 200 unipoles in Haldwani Nagar Nigam area of Uttarakhand

Govt spent over Rs 530 cr in 4 yrs on outdoor publicity: Reports

By M4G Bureau - May 15, 2018

The advertising was mainly directed at giving publicity to the government’s development programmes

Ocean Outdoor CEO Tim Bleakley to speak at OAC 2018

By M4G Bureau - May 15, 2018

Tim Bleakley specialises in media brand building and turnarounds, with experience of leading businesses through private equity consolidation and exit

Broadsign brings on board Adam Green joins as SVP & GM, Broadsign Reach

By M4G Bureau - May 15, 2018

Prior to joining Broadsign, Green spent eight years at Google, where he helped grow the company’s cloud-computing division and managed its relationship with Canadian tech giant Shopify

Hotstar Watch’NPlay makes a match of it

By M4G Bureau - May 15, 2018

The 2nd phase of the Hotstar campaign, executed by The Social Street, fans out to Tier I & II cities

Global OOH expert Matthew Dearden to address OAC 2018

By M4G Bureau - May 14, 2018

An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors

Beverage category chilling out on Delhi Streets

By M4G Bureau - May 11, 2018

The brands have made innovative use of JCDecaux’s Street Furniturenetwork this summer to connect with consumers in Delhi

Bullseye Media appoints Shajahan as Director Sales & Partnerships

By M4G Bureau - May 10, 2018

Shahjahan will spearhead the firm’s Metro media business in Bangalore, Kochi and Jaipur

MCG throws the spanner in the wheels of DMRC, Rapid Metro

By M4G Bureau - May 10, 2018

The Municipal Corporation of Gurugram (MCG) has asked DMRC not to use metro properties in the city for advertising purposes

Imagination Delivered adopts greener technology with EFI LED UV printer installation

By M4G Bureau - May 10, 2018

The printing firm boosts its efficiency with the environment-friendly installation to meet the upcoming demands in fleet & vehicle graphics, billboards, outdoor signage and many new materials and applications

Oreo makes ‘Twist, Lick, Dunk’ ritual global with new campaign

By M4G Bureau - May 10, 2018

Oreo brings India together with its global ‘Oreo People’ campaign. The brand rolls out new global campaign, simultaneously across 50 markets in AMEA, LA, MEU, localizing with nuances to drive relevance

All-party meet in Kerala backs ban on use of PVC flex for advertising

By M4G Bureau - May 09, 2018

K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban