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M4G Bureau

Australia's APN Outdoor\'s Transit Factor tests new limits for transit media
Australia's APN Outdoor\'s Transit Factor tests new limits for transit media

By M4G Bureau - April 27, 2017

APN Outdoor have joined forces with research companies The Lab and Neuro-Insight to discover the formula behind the power of movement - to be known as the Transit Factor.

Smartphone brands take vantage positions at Bengaluru airport
Smartphone brands take vantage positions at Bengaluru airport

By M4G Bureau - April 26, 2017

Smartphones brands like Gionee, Samsung, Oppo, HTC, Motorola, One plus, Xiome, Vivo, Apple, among others, are promoting their brands in a big way at Kempegowda International Airport (KIA), Bengaluru, on JCDecaux India airport media.

Laqshya Group appointed OOH AOR of Arnab Goswami's Republic
Laqshya Group appointed OOH AOR of Arnab Goswami's Republic

By M4G Bureau - April 26, 2017

Laqshya will handle the nationwide outdoor media mandate for Republic for leveraging OOH assets for a period of three years starting April 2017.

Vritti iMedia extends Audiowala Bus Stand reach to HP, Haryana
Vritti iMedia extends Audiowala Bus Stand reach to HP, Haryana

By M4G Bureau - April 25, 2017

Vritti iMedia, pioneers of Audiowala Bus Stand media, has won the sole rights on the Public Announcement System (PAS) in HP and Haryana state bus transport corporate bus stations

RB joins NDTV to drive'Swachh India' goals
RB joins NDTV to drive'Swachh India' goals

By M4G Bureau - April 25, 2017

RB in partnership with campaign ambassador Amitabh Bachchan and NDTV has kicked off the 4th year of NDTV - Dettol Banega Swachh India campaign with #Mere10Guz activation

Kinetic WW India launches Aureus & Aviator
Kinetic WW India launches Aureus & Aviator

By M4G Bureau - April 21, 2017

Kinetic WW India has launched a state-of-the-art OOH planning tool - Aureus and a specialised airport division - Aviator

oOh!media, APN Outdoor merger likely to be completed in July
oOh!media, APN Outdoor merger likely to be completed in July

By M4G Bureau - April 20, 2017

The combined entity will become Australia's largest outdoor operator, with more than 50% market share.

Total Quartz takes cue from badminton to highlight car fitness mantra
Total Quartz takes cue from badminton to highlight car fitness mantra

By M4G Bureau - April 19, 2017

Posterscope India has planned and executed the campaign using a mix of billboards, gantries, unipoles and pillars for impact and bus shelters, bus wraps and mobile vans for reach.

Augmented reality is adding a new string to OOH bow
Augmented reality is adding a new string to OOH bow

By M4G Bureau - April 19, 2017

AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds

Mumbai Metro One gets nod for rebranding more stations
Mumbai Metro One gets nod for rebranding more stations

By M4G Bureau - April 18, 2017

The rebranding exercise that entails adding a prefix to the existing station name would fetch the company additional revenues

Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017
Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017

By M4G Bureau - April 17, 2017

OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.

US body lays down programmatic standards for digital placed advertising
US body lays down programmatic standards for digital placed advertising

By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

GSK's Sensodyne goes outdoor to drive home authenticity of product
GSK's Sensodyne goes outdoor to drive home authenticity of product

By M4G Bureau - April 13, 2017

Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites

Malaysia's Digi introduces DOOH solution Hyerlocal Media
Malaysia's Digi introduces DOOH solution Hyerlocal Media

By M4G Bureau - April 11, 2017

The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards

Avery Dennison launches new gen cast films
Avery Dennison launches new gen cast films

By M4G Bureau - April 10, 2017

The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs

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