Railways non-fare revenue earnings in FY17-18 short of target

By M4G Bureau - June 05, 2018

The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction

Gogia Print-O-Grafix adds eco-friendly machine to its kitty

By M4G Bureau - June 05, 2018

The machine prints on backlit fabric, acrylic, glass and metal

SDMC Dy. Commissioner Prem Shankar Jha to address OAC 2018

By M4G Bureau - June 04, 2018

Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year

Mobile internet use has eroded consumption of all other media: Zenith’s Media Consumption Forecasts 2018

By M4G Bureau - June 04, 2018

Time spent at the cinema increased 3% between 2011 and 2018 as cinema owners have invested in more screens and a better experience for visitors

Vodafone red flags rail commuters on crossing tracks

By M4G Bureau - June 04, 2018

The campaign was conducted at 14 suburban stations in Mumbai to sensitise people on the hazards of taking shortcuts by crossing rail tracks

Ex-Posterscope Global President Annie Rickard plans own consultancy practice

By M4G Bureau - June 01, 2018

The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry

Media 24X7 wins ad rights at Khajuraho & Kullu Airports

By M4G Bureau - June 01, 2018

The company will be marketing the advertising media at both tourist-centric airports for a period of 10 years

Vital Strategies launches interactive campaign this World No Tobacco Day

By M4G Bureau - June 01, 2018

The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

Vimal Singh and Varun Khullar team up for Happy mcgarrybowen’s Gurgaon operations

By M4G Bureau - June 01, 2018

Vimal started his advertising career 14 years ago with Ogilvy Calcutta whereas Varun moves from Happy mcgarrybowen Bangalore after a three-year stint

Madison Media wins Continental Coffee media mandate

By M4G Bureau - May 31, 2018

Madison Media won this account and will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs 25 crore per annum across all media

New tender for BQS in Ludhiana to be floated soon

By M4G Bureau - May 31, 2018

The bqs rights will be given to new firms after floating the tenders as per the new advertisement policy

AC brands queue up at JCDecaux bqs

By M4G Bureau - May 31, 2018

AC brands like Daikin, Hitachi, and Carrier Midea opted for JCDecaux media assets in Delhi NCR to connect with their respective target audiences

Hindustan Publicity & Focus Media bag media rights at 16 stations on Delhi Metro Line 2

By M4G Bureau - May 31, 2018

The advertising rights for 16 stations on DMRC’s Yellow line have been bagged by Hindustan Publicity and Focus Media in a joint venture. Line 2 is an important travel route for commuters from North & Central Delhi to South Delhi & Gurgaon

Khushi Advertising acquires exclusive rights at Madurai Airport

By M4G Bureau - May 30, 2018

Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises

DTC opens tender for bus wrap branding

By M4G Bureau - May 30, 2018

The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years