Ingersoll Rand takes Mobile Experience Centre across the country

By M4G Bureau - July 23, 2018

The company designed a Mobile Experience Centre with state-of-the-art installations of its futuristic solutions that will cover over 200 customer touchpoints across North, West & South India

US startup AdQuick further progress of programmatic buying

By M4G Bureau - July 20, 2018

AdQuick enables clients to find locations by audience demographic, CPM targets, budget, specific markets, campaign goals, points of interest and other strategic parameters, and then use analytic tools to measure the impact of their campaigns

Mondelez India aims to dominate OOH with contextual messaging

By M4G Bureau - July 20, 2018

The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’

Gayatri Ojha to participate in a panel discussion at OAC 2018

By M4G Bureau - July 19, 2018

Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia

Jeep Compass dominates Mumbai-Pune Expressway

By M4G Bureau - July 19, 2018

The iconic Jeep Compass brand installation, put up by Laqshya Media Group, exemplifies the auto major’s thrust on market leadership

WPP India Country Manager CVL Srinivas to address OAC 2018

By M4G Bureau - July 18, 2018

CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses

Lenovo appoints Publicis Media to handle global media strategy, planning, buying

By M4G Bureau - July 18, 2018

Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets

The Social Street inks partnership with sports creative agency Works

By M4G Bureau - July 18, 2018

The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market

Medlife says aloud #LafadduMatBano

By M4G Bureau - July 18, 2018

Boman Irani and Varun Sharma as the comical father-son duo have been featured on large-size formats in Delhi and Mumbai markets

Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018

By M4G Bureau - July 17, 2018

Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group

Nanavati Hospital goes big on OOH in Mumbai

By M4G Bureau - July 16, 2018

The 21-day campaign was executed by MOMS Outdoor Media Solutions, using a mix of king-size billboards and bqs media, with a significant number of sites being in the close proximity of the hospital

VMO unveils audience intelligence platform DART360

By M4G Bureau - July 16, 2018

The platform empowers VMO’s clients to gain a deeper understanding of audiences – what consumers think, what they do and where to locate them

GHMC curbs outdoor advertising in Hyderbad until Aug 14

By M4G Bureau - July 16, 2018

The notification was issued to the media firms, mandating them to remove the flexes from all the formats put up on the streets until the curbs are withdrawn

Sacred Games makes a big splash on OOH

By M4G Bureau - July 13, 2018

True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series

‘OOH enjoying a renaissance in many markets’

By M4G Bureau - July 13, 2018

OOH is enjoying a major makeover as its newfound versatility, driven by data and digital, demands planners reconsider its role on their media plan