Hindustan Publicity & Focus Media bag media rights at 16 stations on Delhi Metro Line 2

By M4G Bureau - May 31, 2018

The advertising rights for 16 stations on DMRC’s Yellow line have been bagged by Hindustan Publicity and Focus Media in a joint venture. Line 2 is an important travel route for commuters from North & Central Delhi to South Delhi & Gurgaon

Khushi Advertising acquires exclusive rights at Madurai Airport

By M4G Bureau - May 30, 2018

Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises

DTC opens tender for bus wrap branding

By M4G Bureau - May 30, 2018

The tender includes various buses in depots falling under North/East MCD and New Delhi Municipal Committee Jurisdiction area for a period of five years

FIITJEE station semi-naming rights well within the rules: DMRC

By M4G Bureau - May 30, 2018

Now that IIT-Delhi has taken the matter to the Delhi High Court, DMRC is examining the issue very closely with the aid of its legal team

JCDecaux SA signs exclusive pact with CiR for global airport intelligence

By M4G Bureau - May 30, 2018

The agreement with CiR gives every JCDecaux airport direct access to the global passenger and traffic information of 550 airports

India Today gets up & close to Bangaloreans

By M4G Bureau - May 30, 2018

The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”

Fast Track Integrated Marketing services retains Guwahati airport media rights

By M4G Bureau - May 29, 2018

The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities

Vodafone promotes Business Services at airports

By M4G Bureau - May 29, 2018

The brand ropes in top airports of the country to target business flyers with different messages deployed at several avenues

Coolwinks.com appoints dentsu X to handle its media duties

By M4G Bureau - May 28, 2018

This account, led by Kumar Manish, Executive Vice President, dentsu X India, will be handled from the agency’s Delhi office

Clear Channel Outdoor Americas runs DOOH campaign to trace missing children

By M4G Bureau - May 28, 2018

Clear Channel Outdoor Americas and Texas Center for the Missing (TCM) have launched the campaign to feature digital images of missing children from San Antonio, Dallas, El Paso, and Houston in the US

Samsung’s UK #TVblackout campaign extends to OOH

By M4G Bureau - May 28, 2018

The brand famous for its innovative campaign leaves the Piccadilly Circus and cinema screens blank to introduce its new QLED TV set

Blow hot, blow cold -- depending on the season

By M4G Bureau - May 25, 2018

Findings from one research suggest that consumers respond more positively to emotionally warm messages if they are feeling physically cold, and emotionally cold messages if they are feeling physically warm

No new tenders until GHMC ad policy is implemented

By M4G Bureau - May 25, 2018

The corporation is keeping in abeyance the renewal of existing media contracts; there is no clarity as yet on when the policy will be implemented

Honda infuses ‘sportiness’ to CB Shine SP with OOH plan

By M4G Bureau - May 25, 2018

The multi-dimensional advertising campaign, designed to strengthen the style imagery of CB Shine SP and take it to the next level, has already started to broadcast on TV and is soon to come on OOH medium

LATAM OOH entities form regional body ALOOH

By M4G Bureau - May 24, 2018

ALOOH has been set up by the Argentine Chamber of OOH, ASOMEDIOS in Colombia and key OOH companies in Mexico and Uruguay; talks are underway to expand the association’s reach to Brazil, Peru, Costa Rica, Guatemala, Honduras, Panama and El Salvador