M4G Bureau
‘There is a big demand for fabric printing’
By M4G Bureau - June 14, 2018
Caterpillar is making huge investments to meet the soaring demand for green printing
IRSDC chief SK Lohia to address OAC 2018 on OOH opportunities at redeveloped stations
By M4G Bureau - June 14, 2018
Sanjeev Kumar Lohia (IRSE-1987) is MD & CEO of the Indian Railway Stations Development Corporation (IRSDC), leading the world’s largest Transit Oriented Development (TOD) and PPP programme
TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018
By M4G Bureau - June 13, 2018
In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry
Uber drives its progressive brand positioning ahead
By M4G Bureau - June 12, 2018
Conceptualised by Ogilvy, the campaign aims to reiterate its effort to make Uber an everyday, aspirational brand for millions of riders and drivers in India
MCGM Dy. Commissioner Nidhi Choudhari to address OAC 2018
By M4G Bureau - June 12, 2018
Nidhi Choudhari, IAS, is presently working in the Municipal Corporation of Greater Mumbai (MCGM), Mumbai as Deputy Municipal Commissioner – Special, holding charge of removal of removal of encroachment, advertisement, plastic ban, Shop & Establishment and Legal Department, municipal market, licensing, among other key areas.
IOAA working closely with MESC to initiate OOH skill development programmes
By M4G Bureau - June 12, 2018
After several rounds of discussion with the representatives of MESC, IOAA has come out with a three-stage implementation of skill based training for the OOH Industry
‘The Wall Professional’ - Samsung’s gen next display tech for businesses
By M4G Bureau - June 11, 2018
The 85-inch dual-sided outdoor signage is ideal for display at places like bus-stop shelters and street benches
‘Lafaddu Lal’ campaign to deliver Medlife's message in a humorous way
By M4G Bureau - June 11, 2018
The new ad campaign will be launched on the digital platform at the onset, followed by a strategic media plan for television, outdoor and print, to get the desired impact
KPMG India Media & Entertainment Head Girish Menon to speak at OAC 2018
By M4G Bureau - June 08, 2018
Girish has more than 15 years of advisory and M&A experience, having advised on more than 150 M&A transactions; he has extensive experience on buy-side and sell-side assisting clients in evaluating the risks and opportunities of their intended transactions
Sonata rings in wedding season with a multi-city OOH campaign
By M4G Bureau - June 08, 2018
The campaign which covers markets ranging from Tier 1 cities to Tier 6 towns was designed to build a large base for the watch brand
FEPE International announces 2018 Awards winners
By M4G Bureau - June 08, 2018
The Classic award went to music streaming company Spotify for its US campaign, while the Digital award went to Japan National Tourism Organisation for a campaign from Enjin Tokyo
FEPE Congress gets underway in Sorrento, Italy
By M4G Bureau - June 07, 2018
The Congress has directed focus on 4 areas -- making a case in a digital world; taking the digital revolution out of home; reclaiming the creative crown; making OOH easy to plan, buy and deliver
Navratna oil takes the highway to promote road safety
By M4G Bureau - June 07, 2018
The central theme of the branding exercise was to inform the truck drivers of the stress-relieving qualities of the ayuverda oil; RoadAds executed the branding and onground activities
Kanhiya Advertisers bags trolley advertising rights at Bhatinda Airport
By M4G Bureau - June 06, 2018
The company has won the rights for a period of six months with three display panels on each trolley
Thyrocare Creator & MD Dr A Velumani to address OAC 2018
By M4G Bureau - June 06, 2018
Born to a landless farmer in a small village near Coimbatore in Tamil Nadu, Dr Velumani went on to establish Thyrocare, an industry leading business with a brand worth Rs 3,000 crore