Viacom 18 to make extravagant OOH launch for COLORS Gujarati Cinema

By M4G Bureau - May 29, 2019

The 1st 24- hour premium Gujarati language channel will be launched with heavy OOH branding across 23 major towns of Gujarat along with cinema branding

LA-based WOW Media in exclusive partnership with The Onion

By M4G Bureau - May 29, 2019

The Onion will serve as WOW’s official headline partner, bringing its signature satirical news content to WOW’s digital billboard network across Los Angeles

Rajul Kulshreshtha to join Madison Media as CEO, Madison Media Plus

By M4G Bureau - May 28, 2019

Rajul will look after the Agency’s Delhi operations

Q1 2019 sees UK OOH grow by 6.8% y-o-y

By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

L&K Saatchi & Saatchi wins Emami Cement communication duties

By M4G Bureau - May 28, 2019

L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business

Kinetic India co-CEO Rachana Lokhande to anchor The Quintessential OOH Quiz at OAC 2019

By M4G Bureau - May 27, 2019

The Quiz contest draws the participation of over 400 OOH industry professionals

‘Take a pillion rider to vote’, urged Honda

By M4G Bureau - May 25, 2019

From rallies to free pick & drop services, the brand left no stone unturned in its #ActivIndia movement that aimed at driving Indians to polling booths

Amex launches 10XwithAmex with mall branding

By M4G Bureau - May 22, 2019

A 3-month long campaign has been executed by GLO, the out-of-home division of Lodestar Universal McCann to promote the new offer by American Express India

IKEA rolls out brand activation at Hyderabad Intl airport

By M4G Bureau - May 22, 2019

Executed by Kinetic India, the ‘Anglatarar’ Indo-Swedish collection from IKEA converts the frisking zone of Rajiv Gandhi International Airport into an IKEA experience zone

Vadodara Division under Western Railways invites bulk tenders

By M4G Bureau - May 21, 2019

The contract will be awarded for a period of 5 years

HS AD India, Orienta Cine Advt install new digital display at the QUAD in Blr airport

By M4G Bureau - May 20, 2019

Offering a 360 degree viewing angle, the signage caters to plaza occupants and vehicular traffic dropping off passengers at the departure terminal of the Kempegowda International Airport in Bengaluru

BMC initiates steps to bring down rooftop hoardings in Mumbai

By M4G Bureau - May 20, 2019

City aesthetics, physical risk in the event of collapse of such media units cited as key reasons for the action

Capital Group takes up Presenting Sponsorship of OAA 2019

By M4G Bureau - May 20, 2019

The Outdoor Advertising Awards (OAA) 2019 function will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 27 evening

Torrent Advertisers wins media rights for outdoor premises of railway stations

By M4G Bureau - May 20, 2019

The Bhubaneshwar-based OOH firm has acquired exclusive media rights for outdoors in Sambalpur, Balasore and 30 railway stations on the Puri -Palaka route

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division