Colours’ Dance Deewane goes all aglow & groovy

By M4G Bureau - June 15, 2019

Two OOH innovations, both with unique creatives, are meant to entice audience to get hooked to the second season of the dance reality show

EY India M&E head Ashish Pherwani to speak at OAC 2019

By M4G Bureau - June 14, 2019

Ashish will be addressing the Convention on theme of ‘What emerging media trends foretell for OOH’

Toyota’s new Glanza Go Hatchin’ campaign to go on OOH soon

By M4G Bureau - June 14, 2019

As a part of multimedia plan, the brand plans to promote new stylish premium hatchback with 360-degree campaign

Greater Hyderabad MC imposes monsoon ban on OOH

By M4G Bureau - June 14, 2019

Media owners by and large support the move, though this year a couple of illegal hoardings have been reported in the city despite the ban

Samsung launches QLED 8K Signage globally

By M4G Bureau - June 13, 2019

Claimed to be the market’s highest resolution signage launching globally in Q3 this year

Global OOH leader Matthew Dearden to address OAC 2019

By M4G Bureau - June 13, 2019

Matthew Dearden will be addressing the Outdoor Advertising Convention (OAC) on the theme 'The Global OOH trends -- key takeaways for Indian OOH business’

SDMC invites bid for unipole & toilet blocks

By M4G Bureau - June 12, 2019

The tender includes cluster and individual structures of both formats

Wild Stone signs on Ranbir Kapoor

By M4G Bureau - June 11, 2019

A set of TVC has already been out with their new ambassador; OOH creative will be charmed with Bollywood superstar

Casio India assigns creative duties to L&K Saatchi & Saatchi

By M4G Bureau - June 11, 2019

The agency will be managing Casio India’s integrated communications mandate for the entire watches’ portfolio

PUMA signs Indian footballer Gurpreet Singh Sandhu as new face

By M4G Bureau - June 10, 2019

Joining the extensive list of world class athletes, Gurpreet will be the face of PUMA football in India

Lloyd Mathias to Chair OAA 2019 Jury

By M4G Bureau - June 10, 2019

Lloyd has held senior leadership roles in sales, marketing & business development in Fortune 500 companies

Abhishek Shah to head marketing at BharatPe

By M4G Bureau - June 10, 2019

Abhishek Shah, former marketing leader at IKEA India, has joined BharatPe as the Marketing Head

Kerala Tourism ropes in The Social Street for Champions’ Boat League

By M4G Bureau - June 07, 2019

E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years

ZEE5 goes regional on OOH

By M4G Bureau - June 07, 2019

ZEE5, with Brandscope India, has launched a campaign to bridge the gap between regional audiences and OTT content consumption

Ocean Outdoor extends its Ocean for Oceans mission on World Oceans Day

By M4G Bureau - June 06, 2019

Ocean to present exclusive clips from an underwater film and photoshoot produced by the celebrated Royal Ballet Company soloist Fernando Montaño