Ashish Pherwani, the Media & Entertainment sector leader at EY India, will be addressing the upcoming Outdoor Advertising Convention on the theme of ‘What emerging media trends foretell for OOH’. The Convention will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 26-27.

Ashish has been associated with the media and entertainment industry since 1999. He started his career as a copywriter in an advertising agency, before moving to EY, where he has been involved with over 50 media companies across strategy, operations, risk management and acquisitions. He is a digital evangelist and a huge fan of local media like radio, events, OOH and print. He has authored over 15 white papers on Indian M&E, as well as the FICCI-EY report for 2017 and 2018.