Parks are for playing, not parking, says Uber campaign

By M4G Bureau - June 26, 2019

The brand’s on-ground campaign will see cricket nets being installed at top metro cities to promote the sport and create awareness around sustainable urban planning

LG unveils advanced LED screens installed at Cairo stadium

By M4G Bureau - June 25, 2019

Stadium Signage Designed to Revolutionize Fan Experience with the ability to increase revenue from new advertising streams

Vyoma Media takes up sponsorship of The Quintessential OOH Quiz at OAC 2019

By M4G Bureau - June 25, 2019

The Quiz contest will have the participation of over 400 OOH industry professionals

APIS India awards media mandate to dentsu X

By M4G Bureau - June 24, 2019

We are very happy to announce our association with dentsu X, says Pankaj Mishra, CEO, APIS

OOH to outperform traditional media: Magna Report

By M4G Bureau - June 24, 2019

Latest MAGNA report forecasts advertising revenues to grow for the tenth consecutive year in 2019 to reach $600bn

KAIA Thiruvananthapuram distt committee paves way for authorisation of hoardings

By M4G Bureau - June 24, 2019

The media operators are required to submit their applications for due authorisation of their respective hoardings not later than June 30

Ocean Outdoor rolling out Birmingham’s biggest DOOH roadside network

By M4G Bureau - June 21, 2019

130 roadside digital 6-sheet screens will replace existing outdoor locations on key arterials across the city and the outer suburbs, including New John Street, Suffolk Street, Queensway, Corporation Street and Dartmouth Middleway

UK’s Women’s Aid and Engine wins Grand Prix in Ocean’s 10th anniversary celebration of top DOOH campaigns

By M4G Bureau - June 21, 2019

DOOH is redefining human engagement, says Ocean CEO Tim Bleakley

Display panel market to reach USD 167.7 billion by 2024

By M4G Bureau - June 20, 2019

Growing adoption of OLED displays, rising government support and increasing investments toward new OLED and LCD panel manufacturing facilities are reportedly the major growth drivers for the display market

White Rivers Media wins O-Line-O’s marketing mandate

By M4G Bureau - June 20, 2019

The agency will be marketing the brand via aggressive programmatic digital campaigns, along with other media including OOH

Mastercard enables virtual live soccer excitement for children in cancer treatment

By M4G Bureau - June 20, 2019

The unique initiative brings together young cancer patients with their Soccer idols using robots during a friendly match between Brazil and Honduras

DPAA President & CEO Barry Frey to speak at OAC 2019

By M4G Bureau - June 19, 2019

Barry Frey will speak on the theme ‘DOOH – Extending the OOH Horizons’

DMRC invites bids for advertising rights inside Metro stations

By M4G Bureau - June 19, 2019

The tender is to allot exclusive advertising rights inside selected Metro stations on Line-3&4 (Blue Line) of the DMRC network in two separate schedules

LG brings next-gen Outdoor Digital Signage Display in USA market

By M4G Bureau - June 18, 2019

Designed for excellent reliability in various climates and seasons, the LG XE4F series features a high operating temperature range from -22°F to 122°F

Famous Innovations Founder & CCO Raj Kamble to address OAC 2019

By M4G Bureau - June 18, 2019

Raj Kamble will speak on the theme ‘How creatives can transform OOH’