Amex launches 10XwithAmex with mall branding
By M4G Bureau - May 22, 2019
A 3-month long campaign has been executed by GLO, the out-of-home division of Lodestar Universal McCann to promote the new offer by American Express India
American Express India has introduced 10XwithAmex promotion for Cardmembers, enabling them to earn up to 10X Membership Reward points, while shopping or dining across participating DLF Shopping malls in Delhi-NCR and Chandigarh. Participating malls include DLF Cyber Hub (Gurgaon), DLF Promenade (Delhi), and DLF Mall of India (Noida). The premises of these malls have been decked up with outdoor promotions to make a grand announcement about the offer.
The OOH campaign has been handled by GLO, the out-of-home division of Lodestar Universal McCann which executed the campaign in Delhi NCR & Chandigarh on various outdoor formats including ambient such as LEDs, Facades, Digital Screens, Lift Branding, Escalator Branding, Flag Poles, Drop Down, Standees, Cubes & Tent Cards.
The campaign creative highlights the offer message which is that on a cumulative spend of Rs. 20,000 or more during the offer period, American Express Cardmembers stand a chance to win an Audi A3. The winners will be announced in November 2019 and the campaign is scheduled to run for three months.