Kinetic India co-CEO Rachana Lokhande to anchor The Quintessential OOH Quiz at OAC 2019
By M4G Bureau - May 27, 2019
The Quiz contest draws the participation of over 400 OOH industry professionals
The annual Quintessential OOH Quiz, a much-anticipated contest organised at the Outdoor Advertising Convention (OAC), will be anchored this year by Rachana Lokhande, Co-CEO of Kinetic Advertising India. OAC 2019 will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai.
Rachana started her career in the OOH industry as a media planner and buyer at Ensure Outdoor Advertising. She has over 16 years of experience in end-to-end business operations and retention, driving large scale revenue and profit gains and improving organisational performances through investments and account management. She is presently the Co-CEO of Kinetic Advertising India, a Rs 5.5 billion company, and is among the most notable women leaders in the industry today.
Rachana is highly skilled in launching businesses from scratch, restructuring organisations and in transforming non-performing BUs into top-performers and had brought 3X growth in HUL & Amazon business in a duration of 4 years, in her previous role as business head at Rapport.
Among her notable achievements, Rachana is the first woman CEO under 40 in the OOH industry in South and South East Asia. Under her leadership, Kinetic India’s overall business grew by 19%. The consolidation strategies implemented to improve extractions and build partnership resulted in a reduction in vendor base by 30% and increased extractions by over 15%.
The Quiz contest draws the participation of over 400 OOH industry professionals, a sizeable chunk of the total delegate participation at the convention. All registered delegates at the Convention will be eligible to participate in the Quiz contest. The contest will be conducted online with the participants using the OAC app to submit their answers to the quiz contest.