Maha Metro aims to generate 60% NFR revenue of corporation from Nagpur Metro

By Bhawana Anand - August 17, 2020

In a webinar organised by Maharashtra Metro Corporation Limited, the corporation has unveiled various branding and advertising opportunities offered by Nagpur metro

‘Innovative DOOH options will spur railway media biz’

By Bhawana Anand - August 14, 2020

Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround

Rajasthan govt responsive to industry needs: Planet Outdoor

By Bhawana Anand - August 10, 2020

Ashish Sharma, COO, Planet Outdoor shares the efforts invested by them in bringing state govt’s attention towards the grim market situation

Anand Jewellers makes a grand presence with high magnitude campaign in Bhopal

By Bhawana Anand - August 07, 2020

In association with Maheshwari Advertising, the large-scale campaign has been rolled out to announce a store launch on more than 50 sites

Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps

By Bhawana Anand - August 05, 2020

State govt campaigns helping OOH business revival

OOH campaigns increase viewership on social media for PETA India

By Bhawana Anand - July 29, 2020

The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism

Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth

By Bhawana Anand - July 29, 2020

62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business

Digital media will augment rural OOH

By Bhawana Anand - July 17, 2020

Experts point out that digital media complements OOH/BTL activities in the rural markets

What does poll conducted by Media4Growth say?

By Bhawana Anand - July 17, 2020

The poll shows that 79% of outdoor industry people believe that metrics and measurement will play a vital role for their business growth

‘OOH will be more innovation & ROI driven’

By Bhawana Anand - July 16, 2020

Nishant Jaiswal, VP Marketing, Adda52 believes that OOH will undergo major changes in the coming times

#13thJulykiTayyari: Mystery Solved

By Bhawana Anand - July 13, 2020

ZEEL creates stir with a teaser campaign rolled on the lines of #BanegiBaatSaathSaath, marking a positive comeback with new content, in association with Laqshya Media Group

'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read

By Bhawana Anand - July 09, 2020

In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully

How privatisation will impact railway advertising?

By Bhawana Anand - July 09, 2020

S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising

Roshanspace Brandcom designs franchise model to help OOH industry people facing job issues

By Bhawana Anand - July 08, 2020

The OOH media owning firm aims to give an opportunity to outdoor employees going through job loss to earn during current crises by leveraging their contacts and skills

India sees increased mobility under Unlock Phase 1, says Google report

By Bhawana Anand - July 01, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential