Outdoor Media Integrated COO Naresh Bhandari takes sabbatical

By Bhawana Anand - November 04, 2020

The OOH honcho plans to take a break to fulfil his personal commitments

MCGM grants much awaited rebate package to Mumbai media owners

By Bhawana Anand - November 02, 2020

In a conversation with Media4Growth, Khalid Batliwala, President, MHOA, said that this is the first time in history that OOH industry has been granted a relief

Rooftop media returns in Patna for Bihar Assembly Elections’ campaigning

By Bhawana Anand - October 26, 2020

Patna High Court has granted permission that the rooftop private sites available in Patna can be used for display purpose during election campaigning

‘DOOH is set to compete strongly with Digital & TV’

By Bhawana Anand - October 16, 2020

Phil Hall, Joint Managing Director – Ocean Outdoor and Aimee McKay, Client Partnerships Director – Clear Channel UK cite the new strengths that DOOH bring to the table

‘Cookies are terrible, inefficient & old technique for audience data’

By Bhawana Anand - October 16, 2020

OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders

‘Marry technology and creativity to drive DOOH growth’

By Bhawana Anand - October 15, 2020

Justin Thomas-Copeland, CEO – DDB speaks about ‘Creativity Spark’s on day 2 of the DPAA Video Everywhere Summit 2020

Eager to use cinema, roadside media: Angela Zepeda, CMO, Hyundai, US

By Bhawana Anand - October 15, 2020

DOOH has a key place in auto brand media plans

‘Highlight the true potential of the medium’

By Bhawana Anand - October 15, 2020

Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020

‘Programmatic is contributing to DOOH growth’

By Bhawana Anand - October 14, 2020

Easy buy in & out, less spillage, better outcomes are a few advantages of pDOOH, say experts at the DPPA Video Everywhere Summit 2020

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

By Bhawana Anand - October 14, 2020

pDOOH can bring the outdoor medium onto a level playing field with other channels

‘DOOH is a contextual, appealing, compelling format’

By Bhawana Anand - October 14, 2020

Raja Rajamannar, CMO & President, Healthcare – Mastercard talks about ‘Meaningful Engagement with Today’s Consumer’ at the DPAA Video Everywhere Summit 2020

MCD likely to announce rebate plan for OOH soon

By Bhawana Anand - October 06, 2020

The draft plan is apparently pending approval of the Standing Committee

Brands require focused experiential marketing with strong proposition

By Bhawana Anand - September 25, 2020

In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival

Punjab media owners get surrender option under relief scheme

By Bhawana Anand - September 23, 2020

The state government has announced rebate for advertisement contracts considering several representations made by the media owners

I will always be a part of Outdoor Industry: Charanjeet Arora

By Bhawana Anand - September 22, 2020

The Co- CEO of Kinetic India put down his paper