Monday, April 29, 2024

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OOH Sure

‘We're actively exploring acquisitions and working to increase our inventory’

Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.

OOH NEWS

Media owners need to adopt audience metrics to grow business: Praveen Vadhera

Praveen Vadhera, CEO, IOAA highlights how Roadstar holds the key to business growth

OOH NEWS

JCDecaux publishes the results of a study that measures the socio-economic footprint of its activities worldwide

True to its mission to sustainably improve the quality of life for all citizens through proximity and mobility, JCDecaux sought to accurately measure its contribution to the economic and social development of its operating environments by conducting an independent study using concrete and audited data.

OOH NEWS

Power of idea and creativity is what the OOH industry represents: Ajay Kakar

Addressing the 2nd Gujarat Talks OOH in Gujarat, renowned brand and marketing strategist Ajay Kakar urges brands to raise the creativity quotient of their OOH campaigns and craft narratives that resonate much more with audiences.

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Shailender Luthra

Executive Director, Brite Neon

Amarjeet Singh Hudda

COO, Laqshya Media

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