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Home » Gallery » ‘Brands & agencies are pushing operators for deeper insights’
‘Brands & agencies are pushing operators for deeper insights’

October 16, 2023

Michael Steinberg, Chief Revenue Officer, StreetMetrics says that as advertisers are unlocking their budgets, OOH needs to show results. “We need to measure how audiences behave as a result of the exposure to ads and the end performance as a result of that”.

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