Wednesday, August 12, 2020

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OOH!Sure

August 06, 2020

‘Experiential marketing, OOH can make a powerful combination’

Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients

July 13, 2020

‘Creating immersive, engaging, memorable OOH experiences’

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

June 29, 2020

‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’

Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets

June 22, 2020

‘Brands have the bandwidth to spend much more on OOH’

Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath

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