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‘Top-of-the-mind recall critical for demand generation, supply management’
‘Top-of-the-mind recall critical for demand generation, supply management’
Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.
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Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner
AI surveillance vehicle rolled out to monitor ads in Varanasi
Sri Garima Publicity secures rights for 16 LED screens at DRM Office, Hazratganj
“Sabse Pehle Life Insurance” campaign goes Pan-India
Unilever deodorants go big at Tesco UK with immersive OOH installations
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Nike x LEGO turn play into sport with a vibrant Shanghai playground
Brought to life at Baoshan No.2 Central Primary School in Shanghai, the playground turns every LEGO-inspired shape into a tool...
‘Missing Wife’: Sunfeast Marie Light’s bold OOH Push for household equality
The campaign built intrigue with hard-hitting messages such as “Atul’s wife is missing…” and “Nikhil’s wife is missing…” splashed across...
ChatGPT brings everyday conversations to the streets with OOH
These crisp, real-world prompts are paired with bold, minimal visuals like a runner mid-stride or a person stretching to instantly...
McDonald’s Singapore brings McCrispy crunch to life at Dhoby Ghaut MRT
The campaign is executed in partnership with OMD Singapore and Moove Media
Asian Paints puts 40 years of Sharad Shamman on Kolkata’s Yellow Taxis
The campaign transforms 40 of Kolkata’s iconic yellow taxis into moving canvases, each showcasing artwork that captures the spirit of...
Ocean Outdoor rolls out month long festival for Women’s Rugby World Cup
Coverage is appearing across 31 DOOH screens featuring content from all 32 games, building anticipation and exposure ahead of the...
Disney+ brings characters to life on London tube escalators
From Homer Simpson to Elsa and Buzz Lightyear, commuters were treated to the surprise of seeing their “spirit character” appear...
Lemma hits global milestone with 3.5 million DOOH screens
Driving results across the entire ad funnel, Lemma Achieves new scale in Programmatic DOOH driving measurable outcomes from OOH Ad...
Vistar Media launches Programmatic Guaranteed
Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...
The future of programmatic 2025: Research by WARC
The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...
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Campaigns
McDonald’s Singapore brings McCrispy crunch to life at Dhoby Ghaut MRT
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Campaigns
ChatGPT brings everyday conversations to the streets with OOH
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Campaigns
Asian Paints puts 40 years of Sharad Shamman on Kolkata’s Yellow Taxis
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International EventsWOO names first three speakers for APAC Regional Forum in Seoul