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‘Top-of-the-mind recall critical for demand generation, supply management’

‘Top-of-the-mind recall critical for demand generation, supply management’

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Saibal Biswas, SVP & Head of Marketing , Partnerships and PR, MediBuddy talks about the digital healthcare platform’s approach to brand building, engagement with suppliers, and making MediBuddy services affordable and accessible to a billion Indians in an exclusive interview with Rajiv Raghunath. Presenting Part 1 of the interview.

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