OOH News
Havas Creative appoints Tracey Barber as Global CMO
By M4G Bureau - April 19, 2019
Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies
BARC Week 15 impressions reach 15.47 billion
By M4G Bureau - April 19, 2019
Hindustan Unilever, Reckitt Benckiser India and ITC Ltd were the top advertisers in the week
Mumbai real estate firm joins the ‘Main Bhi Chowkidar’ bandwagon
By M4G Bureau - April 17, 2019
The private real estate company, Sai Estate Consultants Chembur Out Ltd, launches an online and outdoor campaign based on the current election campaign theme .
SDMC makes changes in Seven Wonders Park Advertising tender clauses
By M4G Bureau - April 17, 2019
The new property has been included in the tender with a clause that flex for display must be biodegradable
BARC India appoints Aaditya Pathak as Executive Vice President-Partnerships & Growth
By M4G Bureau - April 17, 2019
Elbert D’silva to spearhead the Product Leadership & Excellence Team
UAE’s BackLite Media launches BackLite Cinema
By Rajiv Raghunath - April 17, 2019
Backlite Media is now the advertising partner for Roxy Cinemas at Boxpark, La Mer, The Beach and City Walk
BCC Marcom, Urban Clap reach out to techies in Chennai
By Ria Banerjee - April 16, 2019
The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai
BJP now takes the transit route with auto branding
By Bhawana Anand - April 16, 2019
The party has gone in for autorickshaw branding in MP, Kanpur & Jaipur, all handled by Money4Drive Advertising
In-stadia is where all the action is, thanks to IPL
By Bhawana Anand - April 16, 2019
Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media
Is wall painting relevant in current OOH scenario?
By Bhawana Anand - April 15, 2019
It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities
