OOH News
BJP now takes the transit route with auto branding
By Bhawana Anand - April 16, 2019
The party has gone in for autorickshaw branding in MP, Kanpur & Jaipur, all handled by Money4Drive Advertising
In-stadia is where all the action is, thanks to IPL
By Bhawana Anand - April 16, 2019
Brands like Tata Harrier & Dream 11 have planned exclusive in-stadia activities which are further amplified on social media
Is wall painting relevant in current OOH scenario?
By Bhawana Anand - April 15, 2019
It emerges that a new version of wall painting offers more quality, longevity and multiple application possibilities
Aquaguard launches 360-degree marketing campaign
By M4G Bureau - April 15, 2019
The campaign planned by Taproot Dentsu will be launched across all media channels and platforms
Signpost India wins two Bronze medals at Creative ABBY Awards 2019
By M4G Bureau - April 15, 2019
Signpost India won 2 Bronze medals in Branded Content & Entertainment Specialist Agency of the Year category, wherein 10 medals were given in Out Of Home, Ambient Media / Activation category
Shoppers Stop’s ode to regional Indian New Years
By Ria Banerjee - April 12, 2019
The retail brand commemorates regional New Year celebrations in the country through a 360- degree marketing approach that is on till 15th April
TV+OOH Impression in Week 14 = 15.33 billon: BARC India report
By M4G Bureau - April 12, 2019
Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report
Bisleri Camels to make their OOH appearance
By M4G Bureau - April 11, 2019
The second phase of ‘Har Paani Ki Bottle Bisleri Nahin’ will be executed 360 degree
Dentsu Aegis Network appoints Gautam Mehra as CEO of DAN Programmatic
By M4G Bureau - April 11, 2019
DAN brings data and programmatic functions under one roof; will be led by Gautam
OPPO awards ICC World Cup campaign mandate to ITW Playworx
By M4G Bureau - April 10, 2019
The campaign will be launched across mediums along with high powered on-ground activations
