Digital OOH
No Time To Die’ lights up Piccadilly
By Rajiv Raghunath - December 05, 2019
This is the first time a trailer for any film has been launched on the Piccadilly Lights
Time Monitoring introduces mapping, planning tool covering 43 markets
By M4G Bureau - December 04, 2019
The media mapping is done by linking updated OOH media data collected over a period of two decades
Armour Display Systems joins DPAA’s global membership roster
By M4G Bureau - November 26, 2019
DPAA has created a community environment in which members drive and promote their digital capabilities
Ocean strengthens Scandinavian presence with AdCityMedia offer
By Rajiv Raghunath - November 22, 2019
The combination of AdCityMedia and Visual Art enhances Ocean Outdoor’s presence in Sweden, Denmark and Finland and sees Ocean enter the Norwegian OOH market through ACM’s established portfolio of assets
Leafberry expands media portfolio with digital screens
By Bhawana Anand - November 21, 2019
The Ludhiana based company has plans to install 10 screens in the 1st phase; two are operational currently
Mark Metro to introduce DOOH media at Chennai Metro stations before Pongal
By Bhawana Anand - November 20, 2019
The company had experimented with a few DOOH screens during the Diwali festival
M&E sector share of GDP must increase to 2%: Sudhanshu Vats
By M4G Bureau - November 15, 2019
Growth has to be more widely distributed within the value chain, he said in his address at the CII Big Picture Summit
Backlite Media signs AED1 billion deal with RTA to augment Dubai’s OOH landscape
By M4G Bureau - November 12, 2019
The landmark contract will see BackLite deliver new world-class designs across 26 locations – with a state-of-the-art digital offering across at least 7 of their high profile sites
‘Data & technology key to OOH growth'
By Bhawana Anand - November 07, 2019
Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent potentials
Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region
By Rajiv Raghunath - November 05, 2019
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media
