Audience Data & Measurement

Time Monitoring introduces mapping, planning tool covering 43 markets

The media mapping is done by linking updated OOH media data collected over a period of two decades

Published

December 4, 2019

Time Outdoor Monitoring (TOM) has introduced a ready-to-use location and touchpoint based planning and mapping software for 43 towns/cities across India. The software is aimed at aiding the OOH planners with an array of planning elements to build a more location centric and target audience oriented plan that is true to the client’s brief.

The media mapping is done by linking updated OOH media data collected over a period of two decades. The data provides the most accurate latitude/longitude positioning of media assets along with updated campaign photos, giving an up-to-date representation of the OOH landscape, both to the agencies and brands alike.

The software is based on Google location paid APIs platform that provides the requisite touchpoints details and location information pertaining to each media option shortlisted for a plan. The consolidation of the above two elements along the software interface delivers detailed, market viable and logical OOH output for the client’s assessment of the plan.

Another game changing aspect of the software is that any specific plan previously executed by a brand over a period of last 10 years can be extracted from the data pool and can be mapped as per a planner’s preferred planning needs with a few clicks.

The same can be applied to any pre formulated OOH plan by uploading the plan on the platform to derive similar output. The option is an industry first and aims at providing a ready reckoner for any outdoor campaign executed in the last decade.

Commenting on the recent development, T J Ragava, CEO, TOM, says; “The idea was to provide an easy-to-use, practical interface that is up-to-date with the ever-changing OOH landscape to provide users a correct and true representation of the OOH scenario to formulate an in-depth location and TP centric plan that will do justice to a client’s brief and expectations.
The true USP of this platform is the access to our updated pan-India data that can help in replicating any plan executed in the last 10 years and gives you the option to further edit the plan as per one’s requirement.”