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Digital OOH

Ponds DOOH walls writs bold this festive season
Ponds DOOH walls writs bold this festive season

By Ria Banerjee - October 10, 2019

4 LED walls and a live beauty contest, ‘Ponds Pujor Nandini 2019’ were witnessed in the prominent puja pandals across Kolkata

oOh!media launches The Open Awards to recognise OOH heroes
oOh!media launches The Open Awards to recognise OOH heroes

By M4G Bureau - October 09, 2019

With a combined prize pool of over $1 million, the awards will feature 4 different categories that recognise individuals for their various contributions to charities and communities

DOOH content followed by ads 5.1x more engaging: Ocean study
DOOH content followed by ads 5.1x more engaging: Ocean study

By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

Digital OOH takes off at Patna Airport
Digital OOH takes off at Patna Airport

By Bhawana Anand - September 25, 2019

Century Group of Companies, which handles media rights for this airport, plans to take the digital expansion to other airports managed by them

Railway Board Chairman inaugurates DOOH signages at New Delhi Rly Stn
Railway Board Chairman inaugurates DOOH signages at New Delhi Rly Stn

By M4G Bureau - September 17, 2019

Srishti Communications has put up 132 DOOH media assets at the station

Ocean Outdoor acquires Visual Art Media as it expands European digital platform
Ocean Outdoor acquires Visual Art Media as it expands European digital platform

By M4G Bureau - September 17, 2019

Transaction takes Ocean into Nordic countries and Germany

oOh! turning NZ bqs into immersive mini sports arenas
oOh! turning NZ bqs into immersive mini sports arenas

By Rajiv Raghunath - September 13, 2019

To promote Sky Sport’s streaming services, the large-scale special build campaign will see nine bus shelters taken over with a complete panorama wrap and custom seat installations

HP Inc. leverages retail stores with programmatic DOOH campaign
HP Inc. leverages retail stores with programmatic DOOH campaign

By M4G Bureau - September 13, 2019

The brand demonstrates wireless printing feature through the video messaging in Indonesia

Solus Ad Solutions selects Edge1 Outdoor Media Management Software
Solus Ad Solutions selects Edge1 Outdoor Media Management Software

By M4G Bureau - September 10, 2019

Using the platform, Solus Ad Solutions will be able to integrate its OOH business processes from landlord management to sales, media planning, buying, campaign management, media monitoring, etc.

Shenzhen Leyard seizing market opportunities in DOOH components’ supply
Shenzhen Leyard seizing market opportunities in DOOH components’ supply

By Pray Jani - September 09, 2019

This approach helps keep the costs low

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