Digital OOH
DPAA’s 2019 Video Everywhere Summit in New York on Oct 15
By Rajiv Raghunath - September 05, 2019
Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others
Nature’s Basket Mumbai outlets become DOOH hubs
By Pray Jani - September 03, 2019
DigiAlly’s LED screens at the Mumbai outlets of Nature’s Basket draw interest of brands like VLCC to run campaigns
New Digital Pillars unveiled by JCDecaux at BIAL
By M4G Bureau - August 30, 2019
Located at Domestic arrivals, 10ftx10ft pillars catches the attention of travellers at the baggage claim
Moving Walls acquires digital signage platform Quad42 Media
By M4G Bureau - August 27, 2019
The acquisition strengthens Moving Walls position as the leading Asian advertising technology provider in the OOH and retail media space
The ‘Big Morety’ at Brisbane airport goes live
By Rajiv Raghunath - August 22, 2019
Arguably the largest digital billboard in the southern hemisphere, oOh!’s 400 sq. m ‘Big Morety’ will complement a wider roll out of digital screens across the airport precinct
Ocean Outdoor to beam Rugby World Cup action in pact with ITV Sport
By M4G Bureau - August 20, 2019
Ocean screens will broadcast 60 second clips throughout the 2019 World Cup, starting on September 20
Broadsign partners with Place Exchange
By M4G Bureau - August 09, 2019
The combined platforms enable DOOH media owners and advertisers, to utilise a single set of digital creative assets that can be easily adapted to suit a variety of digital, mobile and DOOH destinations
Times OOH unveils new UHD digital displays at Mumbai Airport
By Bhawana Anand - August 06, 2019
Already installed, the new digital display array is a powerful medium for brand storytelling
Lemma partners with EyeTalk Media Ventures as inventory partner
By M4G Bureau - August 05, 2019
The partnership will boost Lemma’s network with access to over 1000+ screens across India & UAE
Pixel Media selects Moving Walls platform to introduce programmatic OOH in Indonesia
By M4G Bureau - August 01, 2019
Moving Walls will equip Pixel Media Inovasi with cloud-based inventory management and dynamic ad-serving capabilities along with audience data measurement for all their billboard sites
