‘Location, scale & timing: make our wallscapes so desired’

By Rajiv Raghunath - July 27, 2023

For 20 years, the KAP Media team has had a major presence at San Diego Comic-Con, assisting large brands with OOH presence just as hundreds of thousands of people pour into the streets of San Diego. Lori Brabant, Founder/CEO at KAP Media Group & Kelly Reynolds, Partner/Strategic Business Development at KAP Media Group talk about this big event engagement in an interview with Rajiv Raghunath.

UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio

By Rajiv Raghunath - July 11, 2023

Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.

WOO Congress 2024 to be held in Hong Kong

By Rajiv Raghunath - July 01, 2023

The Global Congress will be organised during June 5-7, 2024

US’ Ballyhoo Media partners with The International SeaKeepers Society to advance climate research in South Florida

By Rajiv Raghunath - June 14, 2023

Media operator’s investment in green technology empowers brands to engage key audiences while driving change through its OOH platform

FRAMEN in strategic partnership with VIOOH for pDOOH

By Rajiv Raghunath - June 14, 2023

Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.

ARAGO teams up with Broadsign for pDOOH integration

By Rajiv Raghunath - June 12, 2023

“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.

Flow City, Broadsign partner to broaden access to global DOOH advertising

By Rajiv Raghunath - June 01, 2023

Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.

UK outdoor media infra company Wildstone appoints Pablo Salamanca as Head of Legal - Spain

By Rajiv Raghunath - June 01, 2023

In his new role as the Head of Legal for Wildstone Spain, Pablo will assist the business in enhancing and expanding the company's Spanish portfolio, with a particular emphasis on their national digitisation strategy

Nespresso unveils Vertuo Pop 3D builds on Singapore streets

By Rajiv Raghunath - May 29, 2023

“By featuring the Vertuo Pop machine in a larger-than-life 3D build, Nespresso can effectively increase brand visibility and awareness,” says Amanda Woo, Chief Development Officer, Clear Channel Singapore.

Argentina-based W351 planning for business footprints in India

By Rajiv Raghunath - May 26, 2023

W351 recently obtained a patent for its unique OOH solution that integrates billboards and telecom antenna in an aesthetic way, while opening up new revenue channels for media owning firms.

Optimus Prime stages audacious 3D take-over of BFI IMAX

By Rajiv Raghunath - May 24, 2023

Ocean Outdoor creates biggest ever DeepScreen® canvas

Former IPG executive Mike Cooper joins DOmedia leadership team

By Rajiv Raghunath - May 18, 2023

Mike will be focusing on the company’s international expansion

75Media Celebrates King Charles III Coronation with commemorative billboards in the UK

By Rajiv Raghunath - May 05, 2023

The digital billboards will feature designs incorporating the official Coronation Emblem

‘pDOOH is definitely a growth segment’

By Rajiv Raghunath - April 12, 2023

“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.

E Ink Launches E Ink Kaleido™ 3 Outdoor ePaper Technology

By Rajiv Raghunath - April 11, 2023

A low-carbon, environmentally friendly solution for OOH display