Nespresso unveils Vertuo Pop 3D builds on Singapore streets
By Rajiv Raghunath - May 29, 2023
“By featuring the Vertuo Pop machine in a larger-than-life 3D build, Nespresso can effectively increase brand visibility and awareness,” says Amanda Woo, Chief Development Officer, Clear Channel Singapore.
Nespresso is revolutionising the coffee experience by introducing their newest launch, the Vertuo Pop. As part of their mixed media approach, Nespresso has taken their Vertuo Pop launch campaign to the streets with a larger-than-life 3D build in collaboration with Clear Channel Singapore.
The 3D build showcases the Vertuo Pop's contemporary design, offering consumers an immersive display that highlights the machine's four distinct coffee styles.
These areas include Bras Basah, Punggol Central, Yishun, Sembawang, Woodlands, Orchard, Grange Road, Commonwealth, Jurong Gateway, River Valley, Sengkang, Marine Parade, Telok Blangah, Bishan, and Sengkang. By strategically placing the 3D installation in these key locations, Nespresso aims to capture the attention of young coffee enthusiasts and invite them to explore the world of Vertuo Pop.
“How do you capture attention when most commuters are typically looking down at their phones? We made our new Vertuo Pop machines literally pop out of bus shelters all around Singapore – in a fun splash of yellow, turning heads with our larger-than life display of the machine and the range of coffee styles you can enjoy with it,” says Jermaine Koh, Brand Communications Manager, Nespresso.
“A 3D creative execution at bus shelters can create a strong visual impact, attracting the attention of passersby. By featuring the Vertuo Pop machine in a larger-than-life 3D build, Nespresso can effectively increase brand visibility and awareness. This heightened exposure can lead to improved brand recall and recognition amongst the young coffee enthusiasts,” says Amanda Woo, Chief Development Officer, Clear Channel Singapore.