UK’s Mass Media in strategic partnership with Wildstone to expand national outdoor media portfolio
By Rajiv Raghunath - July 11, 2023
Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.
Mass Media, a Reading-based independent outdoor media owner, has announced its strategic partnership with Wildstone, a leading owner of outdoor media infrastructure assets in Europe. This collaboration represents a significant milestone in Mass Media's growth strategy as it aims to rapidly and effectively expand its regional portfolio into a national presence.
Through this partnership, Wildstone will supply Mass Media with a wide range of digital OOH formats, including D250s, D48s, D96s, and DM6s, granting them access to highly sought-after and prominent locations throughout the UK. Leveraging Wildstone's expertise in securing quality locations, obtaining planning consents, and installing next-generation advertising screens, Mass Media will establish a nationwide network of high-quality, reliable, and energy-efficient screens, providing businesses and brands with a premium and affordable way to connect with their target audiences.
Mass Lambresa, CEO at Mass Media says: "We extend our heartfelt gratitude to Wildstone for their invaluable partnership and unwavering support. Their commitment has been pivotal in our journey, and we are truly grateful for the collaborative synergy we share. We are not just another media owner; we take immense pride in our reliability, honesty and exceptional product quality. Our dedication to providing the best service to our clients drives us forward. We have a well-defined strategy, understood and supported by Wildstone, to become one of the leading premium out-of-home media owners in the UK. Together, we aim to deliver impactful campaigns that precisely target the desired audience, and our shared vision fuels our excitement for the future plans and remarkable growth that lie ahead."
Damian Cox, Founder and CEO at Wildstone comments: “We are very happy to be supplying Mass Media with exceptional media assets. With the industry flourishing, we are always excited to welcome new and dynamic entrants. We wish Mass great success and will continue to support them with the delivery of outstanding outdoor media infrastructure.”