Diwali brings cheers to media owners of Maharashtra Tier I & II cities

By Pray Jani - November 05, 2020

Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business

Mumbai Railway brings innovative advertising formats in new tenders

By Pray Jani - October 20, 2020

The division is taking initiatives to cover the loss by releasing new formats for advertising; Also, the zonal division contemplating abouts resuming trains’ full services before November 15 this year

Mumbai Media owners unsatisfied with Western Railway's rebate proposal

By Pray Jani - October 19, 2020

According to the proposal, footfall from June till September, 2020 have been compared with the respective months of 2019

No swirling to the rhythm of Garba for brands this year

By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

Nashik civic body to announce revised tenders on unanimous rejection

By Pray Jani - October 07, 2020

The high cost of valuation has led to the rejection from the media owners for the four advertising outdoor tenders issued by Nashik Municipal Corporation

Acko launches new campaign to save consumer’s time and money

By Pray Jani - October 06, 2020

Handled by Kinetic India, the insurance brand innovates to take the lead in the category

Real Estate sector improves OOH condition of Mumbai metropolitan region

By Pray Jani - July 24, 2020

The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority

Hyderabad civic body orders large format structures’ dismantling owing to safety reasons

By Pray Jani - July 16, 2020

GHMC has stopped charging license fee from the media owners on large format hoardings and refuses to renew the licenses

AIW Media opens new advertising avenue to capture audience during Covid19

By Pray Jani - July 14, 2020

The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience

How will COVID19 impact Green OOH drive?

By Pray Jani - July 07, 2020

Green OOH to gain momentum with the likely increase in demand for eco-friendly products due to the pandemic

Hyderabad media owners contest new policy implementation issued by GHMC

By Pray Jani - June 24, 2020

The media owners, approached the Telangana High Court, have obtained a stay order on Hyderabad civic body’s notice on the new policy

McDonald’s India makes a significant presence in fight against COVID-19

By Pray Jani - June 23, 2020

The fast-food brand has launched a series of initiatives to show support during the pandemic

AdOnMo appoints Shashi Kant as VP – Strategy and Growth

By Pray Jani - June 23, 2020

With more than two decades of experience, Shashi Kant will handle the leadership role in the company

Xtreme Media unveils economical range of DOOH screens

By Pray Jani - June 22, 2020

The DOOH solution provider launches NE series to make the initial digital media investment reasonable for investors in post COVID era