Acko launches new campaign to save consumer’s time and money
By Pray Jani - October 06, 2020
Handled by Kinetic India, the insurance brand innovates to take the lead in the category
Acko Insurance, a digital insurance provider has launched a 360-degree marketing campaign ‘Car insurance ke tedhe games’ highlighting the benefits and convenience offered to clients that can help to save both money and time. It is an integrated marketing campaign across television, digital, social where OOH and radio are employed to amplify the campaign.
Javed Jaffrey as its brand ambassador, the new campaign depicts the challenges that consumers have to navigate to buy car insurance in a ‘gameworld format’. Media4Growth spotted the innovation sites in Ahmedabad. At least, four of Ahmedabad’s prime locations saw Acko’s innovative outdoor campaign. The cut-out innovation has been made on size of 60 ft*20 ft site with vibrant colours.
It is learnt the OOH duties of the campaign are handled by Kinetic India. The innovative concept of cut-outs was executed by Raj Roshan. Kaushik Outdoors’ strategically placed sites were employed for this campaign with an aim to acquire highest possible visibility. The campaign is expected to run for a period of three months.