Campaigns
Sony AATH launches extensive OOH campaign for ‘Baalveer’
The campaign was conceptualised by Advertising Bureau & Consultants and executed by Jagran Engage
As part of its strong programming mix which is expected to bring all age group viewers together, Sony AATH has launched an entertaining show named Baalveer.
To promote this superhero and fantasy drama, an extensive 360° campaign was rolled out. The campaign was promoted on-air, in print, on-ground, out of home (OOH) and on digital medium.
In OOH space, along with a large vanilla campaign, nine high impact and high traffic locations in Kolkata were selected to further raise awareness, capture maximum attention and generate high interest for the campaign. In fact, one of the locations involved an innovative OOH advertising format to bring alive the USP of the show- Baalveer’s magic wand. This entire campaign including the innovation site was conceptualised by the creative agency Advertising Bureau & Consultants and executed by Jagran Engage.
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Campaigns
Xiaomi India launches Anamorphic and Hypervsn Holograms campaign for Redmi Note 14 Pro+ 5G
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Campaigns
Emirates launches creative OOH campaign
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Campaigns
Mondelez lights up the streets with Cadbury Silk for a heartfelt Valentine’s campaign
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OOH Adtech
Broadsign previews OOH AI creative categorisation and approval assistant for its Programmatic SSP