Sony AATH launches extensive OOH campaign for ‘Baalveer’

As part of its strong programming mix which is expected to bring all age group viewers together, Sony AATH has launched an entertaining show named Baalveer.

To promote this superhero and fantasy drama, an extensive 360° campaign was rolled out. The campaign was promoted on-air, in print, on-ground, out of home (OOH) and on digital medium.

In OOH space, along with a large vanilla campaign, nine high impact and high traffic locations in Kolkata were selected to further raise awareness, capture maximum attention and generate high interest for the campaign. In fact, one of the locations involved an innovative OOH advertising format to bring alive the USP of the show- Baalveer’s magic wand. This entire campaign including the innovation site was conceptualised by the creative agency Advertising Bureau & Consultants and executed by Jagran Engage.