Campaigns

OPPO host a variety of on-ground activations at Roland-Garros 2020

To expand brand awareness globally, OPPO engages with younger audience throughout Europe and global tennis fans

Published

September 30, 2020

A global smart device brand OPPO offered an opportunity for top junior tennis players who can’t compete, or watch matches at this year’s Roland-Garros, showcasing the capabilities of OPPO 5G handset and the tournament’s 5G deployment.

Along with Managing Director of OPPO France, Denis Morel, the Roland-Garros Tournament Director and former world number three and Davis Cup Winner Guy Forget connected via a video call using an OPPO Find X2 Pro with top junior tennis players to discuss how technology continues to change the world of tennis.

This year’s activations build on the groundwork already established as OPPO more deeply engages with a younger audience throughout Europe and among global tennis fans, as well as the French Tennis Federation’s brand strategy to increase its presence in markets throughout Asia.

Additional OPPO activations planned for the Roland-Garros 2020 include a photo gallery which showcases the beautiful moments at Roland-Garros, all captured by the OPPO Find X2 Pro, as well as increased stadium visibility and other activities to be announced at a later date.

Last year, OPPO became a premium partner and ‘Official Smartphone’ of the Parisian clay court grand slam. It is also the title sponsor of the “Junior Wild Card Series”. Hence, to compete in-person this year, the brand hosted a global 5G video call to connect aspiring talents.

“We are proud to be able to welcome back players and fans to Roland-Garros 2020 in a safe environment and we are excited to be able to offer innovative experiences using 5G technology. The partnership between Roland-Garros and OPPO is about empowering the next generation of champions by facilitating connections and developing the link between tennis and technology, which is more important than ever in these difficult times”, said Guy Forget.

Gregor Almassy, Overseas, CMO, OPPO, said, “Our 5G devices perform even better in the further enhanced 5G environment at Roland-Garros this year. Connecting global young talents with a legend like Guy Forget showcases the capabilities and enhanced connectivity of OPPO 5G. The success of it also demonstrates that Roland-Garros and OPPO have shared commitment to enhance and provide better stadium experience for global users and fans.”