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McDonald’s India makes a significant presence in fight against COVID-19

By Pray Jani - June 23, 2020

The fast-food brand has launched a series of initiatives to show support during the pandemic

McDonald’s India has been a frontrunner in rolling out campaigns with influential social messages and taken steps to help several communities with their CSR activities. Once again, the Quick Service Restaurant (QSR) brand emerges with measures to help out the communities and suggest a strong message to follow safety protocols.

While India has been trying to cope with the Covid-19 pandemic since the lockdown was announced in March through countrywide lockdown and other measures to curb the spread of the disease, it poses great financial and hygienic challenges to several communities. To reach out to this section of the society, McDonald's India (West and South) partnered with Salaam Bombay Foundation and launched an outreach campaign to distribute safe and hygienic food across various slums in Mumbai. McDonald’s has already distributed over 1700 meals in close to 10 BMC wards, which Salaam Bombay has delivered through various NGOs across Mumbai. The brand is also ensuring that all social distancing and sanitation practices are being followed strictly while distributing these meals.

In another campaign, #RonaldSays, the QSR brand repositions their mascot – Ronald McDonald to spread a very important message i.e., follow social distancing and wear a mask to keep yourself and everyone around you safe. In an innovative activation by brand McDonald’s, the iconic Ronald McDonald statues will now be seen sporting masks across all outlets to encourage more and more people to adopt safe practices to prevent spread of the pandemic.

Arvind RP, Director – Marketing and Communications, McDonald’s India (West and South) said, “Ronald is an icon that people and especially children love. We hope that Ronald wearing a mask will make a strong statement and encourage more and more people to follow these very important safety measures.”

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