AIW Media opens new advertising avenue to capture audience during Covid19
By Pray Jani - July 14, 2020
The firm offers the network of 6000 plus residential societies spread across 13 urban areas enabling hyperlocal targeting the millennial audience
Delhi-based AIW Media has designed a new advertising avenue on the hand sanitiser units installed in residential areas.
Hand sanitiser dispenser has become the latest branding hotspot during the Covid19 pandemic. Leveraging the opportunity, the company offers advertising space on the hand sanitiser units to a network of 6000 plus residential micro communities/ societies spread across 13 urban areas, catering to the millennial audience.
The company has an in-house technology tool- Media Compass which helps brands in designing the campaign with minimised spillovers.
These units are installed at strategically identified locations, which continuously see movement of people in the societies such as entrances, near the elevators and even club houses. Also, these locations offer high dwell time, an added advantage to the company.
Talking to Media4Growth, Deepak Srivastav, Founder and Director, Media Strategy, AIW Media, said, “We are offering an experiential high visibility platform to the brands to reach out to the millennial audience in their desired geography through strategically identified touchpoints inside the gated communities. This is an ideal audience for today’s most of the brands. Hence, we are helping the brands to grow by providing the audience geographically.
For this, it deals with clients such as Reliance Digital, Vijay Sales and Spencer’s. The units are installed with the Residential Society Intelligence technology that helps in geotagged messages and etc. The company further plans engagement with consumers through Whatsapp and other innovative concepts designed to build a bridge between residents and the outside society world.
The company looks forward to partnership with agencies following the overwhelming response from its direct clients.