Results For "transit"
287 News Found
Adventure Island splashes displays at 8 Delhi Metro stations
In Campaigns By VJ Media Bureau - May 25, 2015
TDI International has executed the transit media campaign
Promote transit media in a big way: Atul Shrivastava
In OOH News By Soneeta Sethi - May 11, 2015
Transit advertising is important as it provides high visibility to customers on a daily basis. Well designed and strategically placed ads would attract more audience than any print or television ad, says Shrivastava
Cartel Outdoors refreshes itself as Signpost
In OOH News By VJ Media Bureau - April 22, 2015
Signpost commands a highly diversified media network across the country, covering transit, airport, conventional media, street furniture and campus advertising networks
Vodafone targets large migrant population in Delhi NCR
In Campaigns By Bhawana Anand - December 15, 2014
Along with conventional billboards, transit media was used in a major way for the campaign.
KSRTC passenger traffic is a huge OOH audience: Vishwanath K S
In Viewpoints By M4G Bureau - October 11, 2014
KSRTC's IMTC (Inter Modal Transit Centre) has substantial advertising space, says Vishwanath
BMTC advertising options will increase once we launch our ITS: Ekroop Caur
In Viewpoints By M4G Bureau - October 07, 2014
Dr Ekroop Caur, Managing Director of Bangalore Metropolitan Transport Corporation (BMTC), shares her outlook on outdoor advertising in conversation with Rajiv Raghunath. Edited excerpts of the interview:
Gallen Yip unravels the'ugly truths' of DOOH growth
In OOH News By VJ Media Bureau - July 04, 2014
Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet of things, and of course, imagination.
Tata Photon Max rides high on Volvo Buses
In Campaigns By Nabamita Chatterjee - April 01, 2014
With transit media evolving rapidly as the best choice for branding, Tata Photon Max leveraged Volvo buses in Kolkata focusing on providing live experience of the product while the TG is on the move. Read on ....
Rose Valley woos travellers in Kolkata
In OOH News By Nabamita Chatterjee - March 11, 2014
The campaign involved various formats ranging from traditional hoardings to transit media including mobile vans and Volvo buses.
Cab Advertising: OOH on a new gear
In OOH News By Bhawana Anand - March 11, 2014
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.