Results For "pDOOH"
126 News Found
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
In Research By Rajiv Raghunath - October 11, 2022
The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.
Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks
In Digital OOH By M4G Bureau - October 07, 2022
We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH
AQUA leverages pDOOH to drive #AQUADULU hydration reminder campaign in Indonesia
In Digital OOH By M4G Bureau - October 04, 2022
The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign
‘We’re confident that programmatic will revolutionise OOH in Asia’
In Digital OOH By Rajiv Raghunath - August 30, 2022
Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.
Asiaray, Hivestack launch first pDOOH campaign for Gojek on Singapore's latest MRT Line
In OOH News By M4G Bureau - August 16, 2022
Asiaray used proximity geofencing to activate Gojek's "GOTOMALLS" campaign on DOOH screens across TEL, targeting on-the-go audiences.
Atmosphere engages SpringServe to power pDOOH campaigns
In Digital OOH By M4G Bureau - July 28, 2022
Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces
‘Prospects bright for pDOOH inclusion in omni-channel campaigns’
In Viewpoints By Rajiv Raghunath - July 01, 2022
Calvin Chan, CEO - China, VIOOH shares his thoughts on the pDOOH opportunities in mainland China and Hong Kong markets, in an interview with Rajiv Raghunath. Edited excerpts:
pDOOH platform The Neuron launches DOOH Design Studio
In Digital OOH By Rajiv Raghunath - June 29, 2022
The DOOH Design Studio is a specialist digital billboard creative design studio
US-based Intersection expands premium pDOOH offering with Broadsign Reach integration
In Digital OOH By Rajiv Raghunath - June 29, 2022
Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs
JCDecaux & VIOOH launch pDOOH in Brazil
In Digital OOH By Rajiv Raghunath - June 22, 2022
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay