Adani Airports engages Lemma as tech partner to power pDOOH

In Digital OOH By M4G Bureau - June 02, 2022

The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.

Broadsign expands pDOOH portfolio in the US & Australia

In Digital OOH By Rajiv Raghunath - June 01, 2022

Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets

Hivestack, Yahoo in strategic global pDOOH partnership

In Digital OOH By M4G Bureau - May 26, 2022

The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP

IPG Mediabrands’ Rapport in tie-up with Quotient to accelerate pDOOH growth

In Digital OOH By M4G Bureau - May 17, 2022

The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.

Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets

In OOH News By M4G Bureau - May 10, 2022

Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical markets

Hong Kong’s MTR launches full-scale pDOOH advertising on Metro network

In Digital OOH By M4G Bureau - May 06, 2022

The pDOOH offering covers 418 digital panels across 51 MTR Metro stations

360 Creations incorporate Lemma’s programmatic offerings, boosting 750+ residential DOOH screens

In Digital OOH By M4G Bureau - April 25, 2022

Teaming up with Lemma, 360 Creations has upgraded over 750+ residential screens with programmatic capabilities across Bangalore, Hyderabad, Chennai & Coimbatore.

‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’

In Digital OOH By Rajiv Raghunath - April 20, 2022

Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan

Broadsign appoints John Dolan as VP, Global Head of Media Sales

In OOH News By Rajiv Raghunath - April 07, 2022

Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification

‘Standardisation of formats, right pricing of media, upskilling of workforce, first party data application key to pDOOH growth in India’

In Digital OOH By M4G Bureau - March 17, 2022

Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth the key factors that will determine the success of programmatic DOOH in India markets.