Vistar Media and Broadsign partner to streamline pDOOH transactions

In Digital OOH By M4G Bureau - March 22, 2023

Integration of mediation layers simplifies OOH media buys across both SSPs, unlocks access to additional demand

All about the WOW factor!

In Viewpoints By Rajiv Raghunath - February 22, 2023

Scott Krantz, CEO of Los Angeles-based WOW Media, a leading operator of iconic DOOH media sites and a pioneer of traffic-facing, large format full motion displays, talks about the company’s business journey to the top, in an interview with Rajiv Raghunath.

‘DOOH can do the same things as TV and digital’

In Viewpoints By Rajiv Raghunath - February 20, 2023

Jun Sakurai, CEO of LIVE BOARD, Japan’s foremost DOOH ad network publishing service that enables demographic targeting and measures the number of impressions, shares his perspectives on the business growth trajectory, prospects of pDOOH and globalisation of business, in an interview with Rajiv Raghunath. Edited excerpts:

Hivestack in partnership with Italy's Grandi Stazioni Retail

In Digital OOH By M4G Bureau - February 07, 2023

Grandi Stazioni Retail DOOH inventory is now also available to local and global advertisers via the Hivestack SSP

Majority of pDOOH marketers are involved in planning & buying of at least one digital channel: JCDecaux UK study

In Research By M4G Bureau - February 06, 2023

58% of marketers that plan and/or buy pDOOH are part of hybrid teams

StackAdapt bolsters pDOOH offering with Broadsign collaboration

In Digital OOH By M4G Bureau - January 25, 2023

The multi-channel digital advertising platform integrates with Broadsign OOH SSP, broadening media buyer access to premium global programmatic OOH advertising inventory.

AirAsia goes full throttle with pDOOH to power mega sale take-off

In Digital OOH By M4G Bureau - December 06, 2022

A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.

Clear Channel Singapore expands pOOH offering with Broadsign SSP

In Digital OOH By M4G Bureau - December 01, 2022

OutSmart Pro, Clear Channel Singapore’s programmatic solution will now offer advertisers a way to buy DOOH inventory programmatically through the Broadsign Reach SSP, with Clear Channel Singapore becoming the inaugural OOH partner in Singapore.

Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360

In Digital OOH By Rajiv Raghunath - November 29, 2022

The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP

HP drives awareness for Spectre 360 using pDOOH enabled via Lemma and Yahoo

In Digital OOH By M4G Bureau - November 07, 2022

The DOOH campaign effectively targeted urban audiences leveraging locations witnessing high footfalls in metro cities during the festive season.