‘Integrate DOOH screens for programmatic to kick in’

In OOH News By N Jayalakshmi - October 12, 2021

Jayesh Yagnik, CEO, MOMS Outdoor Media sees bright prospects for pDOOH in the Indian markets

Broadsign, DOOHX launch pDOOH advertising certification programme

In OOH News By Rajiv Raghunath - October 07, 2021

Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners

‘DOOH is the new conversation starter for OOH’

In Viewpoints By N Jayalakshmi - October 01, 2021

The selling pitch for DOOH is very different from that of a traditional OOH medium and a close understanding of the differences along with their alignment is crucial for pDOOH to really take off in any meaningful way, says Gautam Bhirani, MD of Eyetalk Media Ventures.

‘pDOOH is still work in progress’

In Viewpoints By Rajiv Raghunath - September 29, 2021

Jahan Mehta, Director, Selvel One Group asserts that ushering in a common currency for audience metrics should be the highest priority for Indian OOH

‘pDOOH opens up a world of contextual, data-driven advertising’

In Viewpoints By Rajiv Raghunath - September 28, 2021

Aman Nanda, Chief Strategy Officer, Times Innovative Media states that combining offline data obtained through third party research companies and real-time data using Google Analytics, mobile data, AI and even video camera analytics will yield great value to media planners

GroupM Singapore ties up with pDOOH adtech major Hivestack

In Digital OOH By Rajiv Raghunath - August 11, 2021

The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.

Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts

In Digital OOH By M4G Bureau - July 27, 2021

The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.

Traditional OOH has heft even as DOOH, PDOOH break new ground

In OOH News By M4G Bureau - April 30, 2021

COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.

Locad kicks off end-end DOOH solutions in Patna market

In Digital OOH By Bhawana Anand - March 03, 2021

Aiming to establish its digital network in rural markets, the tech solution company has begun its journey with Patna by offering CMS & pDOOH services

Moving Walls setting ground for unique Outernet Marketing Innovation Group

In Digital OOH By M4G Bureau - December 31, 2020

The initiative will see marketing leaders from various industries chart the future of outernet marketing