Results For "insights"
75 News Found
Nielsen launches a campaign outcomes measurement tool
In OOH News By M4G Bureau - September 18, 2020
Advertisers, agencies and publishers to leverage insights from world leading, outcome measurement dataset to make data-driven decisions, optimize budgets and predict sales RoI
Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'
In Digital OOH By M4G Bureau - July 14, 2020
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level
‘The New Normal’ - A case of ‘Diffusion of Innovation’
In Research By M4G Bureau - May 29, 2020
The ‘New Normal’ will emerge as segments of consumer economy resume daily living again, and take shape over a span of time says Feedback Insights report
Ninja Media Creations launches data-monitoring software
In OOH News By Pray Jani - May 13, 2020
The software will provide data insights for a railway audio advertising campaign
‘A strong business bounce-back in the offing post lockdown’
In OOH Solutions By Bhawana Anand - April 15, 2020
Ajay Agarwal, MD & CEO of Insight Print Communications sees that potential demand in indoor advertising environments
Madison Media launches Datask
In OOH News By M4G Bureau - August 23, 2019
It is an in-house data driven marketing and insights platform designed to identify and define personalized experiences at scale across creative, media and CRM
DAN Programmatic Launches AI Powered Audience Insights Engine
In OOH News By M4G Bureau - July 23, 2019
DAN Programmatic Launches AI Powered Audience Insights Engine ‘DAN Explore for Programmatic’
Eyetalk Media Ventures in exclusive 3-yr tie-up with Taggify, LATAM and Surfboard Digital
In Digital OOH By M4G Bureau - July 08, 2019
Through this agreement, the DOOH media firm’s consumer engagement platforms TagTalk and BizTalk will be available online to advertisers and provide buyers with actionable audience insights, making OOH more accountable, accessible, flexible and more contextual
oOh!media expands digital roadside footprint leveraging data and insights
In Digital OOH By Rajiv Raghunath - June 26, 2019
The data-led approach helps oOh! In developing sites that deliver superior audience metrics
Why suburban railway passengers matter to brand marketers
In Research By Bhawana Anand - June 21, 2019
A study report by Vyoma Media throws up interesting insights and observations on the suburban railway travellers