Results For "insights"
75 News Found
DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH
In OOH News By M4G Bureau - May 17, 2019
The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division
‘BBMP must lift the ban on hoardings’
In Viewpoints By Ria Banerjee - April 24, 2019
V.B Shivakumar, Advocate and Solicitor, VBS Law Inc, shares some insights with regard to the grounds on which the industry contests the BBMP ban
BCC Marcom, Urban Clap reach out to techies in Chennai
In OOH News By Ria Banerjee - April 16, 2019
The engagement is aimed at drawing and analysing consumer insights at select IT parks in Chennai
Havas Media makes new appointments as part of enhanced media strategy
In OOH News By M4G Bureau - March 08, 2019
The group appoints Thomas Minc as MD - Global Strategy and Ellen Zaleski as MD - Global Insights
Outdoor LED display market to reach $22.4 bn by 2024
In Research By M4G Bureau - February 20, 2019
Global Market Insights Inc.’s latest research says outdoor LED display market to be driven by growing demand for electronic billboards over printed billboards
Global OOH LED display industry to reach $ 12.43bn by 2022
In Research By M4G Bureau - February 08, 2019
The recent technological advancement in the electronic manufacturing sector coupled with development of novel products & techniques is going to lead the market
Vyoma Media launches Vcam offering insights, analysis, real-time feedback on ads
In Digital OOH By M4G Bureau - October 23, 2018
The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media campaigns
‘Robust measurement metrics most vital to OOH business’
In Viewpoints By Rajiv Raghunath - August 25, 2018
Kym Frank, President of Geopath, a not-for-profit, tripartite organisation (equally representing the buy and sell side of the OOH industry in the US) that powers a smarter OOH marketplace through state-of-the art audience location measurement, insights and market research innovation, talks about how technology is transforming the OOH business in ways that never seen before
Madison Media appoints Shan Jain as CSO
In OOH News By M4G Bureau - August 01, 2018
Shan has expertise in capturing consumer insights, converting them to action, which are data driven and human centric
TAM CEO LV Krishnan to share his perspectives on audience metrics at OAC 2018
In OOH News By M4G Bureau - June 13, 2018
In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the media industry