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Magicbricks reinforces local connect with tactical rollouts
In Campaigns By Bhawana Anand - April 27, 2015
Relevance, localisation and topicality of the medium are central to the campaign
Parle Products goes outdoor to make cities litter-free
In Campaigns By Bhawana Anand - April 27, 2015
Havas Media Group's OOH and activation brand Havas Media Active has executed the social campaign
Parle Agro carves a new look for Frooti
In OOH News By Bhawana Anand - April 24, 2015
Posterscope executed the impactful 1-month campaign in 100+ markets using nearly 2,000 media units
Brendon Cook is new FEPE International Vice President
In OOH News By VJ Media Bureau - April 24, 2015
Cook has enjoyed 36 years in the OOH industry in Australia and as CEO of oOh! Media he has overseen a period of aggressive growth for the company
American Express promotes Jet Airways corporate card at Delhi airport
In Campaigns By Bhawana Anand - April 23, 2015
American Express placed a 3D enabled'Holographic Box' to attract the attention of business and leisure travellers at T3. The activity was spread over 30 days
Cartel Outdoors refreshes itself as Signpost
In OOH News By VJ Media Bureau - April 22, 2015
Signpost commands a highly diversified media network across the country, covering transit, airport, conventional media, street furniture and campus advertising networks
CASHurDRIVE bags exclusive rights for Meru Cabs advertising
In OOH News By Bhawana Anand - April 22, 2015
Meru Cabs has a consumer base of more than 5 million and offers radio taxi service in 21 key cities that include Mumbai, Delhi, Hyderabad, Bengaluru, Jaipur, Ahmedabad, Chennai Vadodara, Surat, Pune and Kolkata.
Vikram Sakhuja to join Madison Media group as equity partner
In OOH News By VJ Media Bureau - April 22, 2015
An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with Advertisers (P&G, Coca-Cola), Broadcaster (Star TV) and Media Agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.
Ad Touch plans big for Aegon Religare in the outdoor
In OOH News By Nabamita Chatterjee - April 22, 2015
The Kolkata-based OOH firm recently took over the pan-India OOH duties of Aegon Religare. Ad Touch for a one-year period
Vodafone creates a whole new experience for Delhi youth
In OOH News By Bhawana Anand - April 20, 2015
The telecom major created a big impression through the Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in 40 colleges