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‘OOH Audience metrics a must for data-driven decision-making’
In OOH News By Rajiv Raghunath - March 29, 2024
Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS
‘Sustainability is core to OOH’
In OOH News By Rajiv Raghunath - March 29, 2024
Key takeaways from a session on sustainability at the WOO Africa Forum
UK’s Global inks 10-yr deal with BT, set to turn legacy payphones into digital units
In OOH News By M4G Bureau - March 29, 2024
Global will also continue to represent BT’s street furniture advertising sales for the next decade
Parle Agro unveils fresh twists for Smoodh and Frooti, just in time for summer
In Campaigns By Sakshi Sanghavi - March 29, 2024
Varun Dhawan and Alia Bhatt shine on Mumbai's billboards
Wakefit wakes up Bengaluru: Navigating success with hyperlocal marketing
In Campaigns By Sakshi Sanghavi - March 28, 2024
In Bengaluru's urban expanse, the Wakefit Sofa ad shines on gantries, inviting all to experience its unmatched comfort and style
Publicis India appoints Aman Mannan and Shitu Patil as Joint National Creative Directors
In OOH News By Sakshi Sanghavi - March 28, 2024
The agency reaffirms the commitment to foster innovation and delivering exceptional creative solutions across its brand portfolio
OAA 2024 contest will be open for entries from April 1, new award categories introduced
In OOH News By M4G Bureau - March 28, 2024
Entries to be submitted online latest by May 15
Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities
In OOH News By Rajiv Raghunath - March 28, 2024
The job roles are diverse, from creative design to campaign management
Vistar Media upgrades its DSP to offer more insights & visual support to build stronger campaigns
In Digital OOH By M4G Bureau - March 28, 2024
“We’re constantly pushing our brand and technology forward,” says Michael Provenzano, CEO, Vistar
Madison Media, Wavemaker India lead OOH victories at EMVIES 2024
In OOH News By Sakshi Sanghavi - March 27, 2024
The esteemed event gathered industry leaders and creatives to celebrate advertising excellence on March 22