Vincent Lam, Founder and Chairman, Asiaray Media Group, to address OAC 2025 in Mumbai

As India’s OOH industry pivots towards digital acceleration and smarter audience engagement, there is an urgent need to draw lessons from international markets that have already navigated this shift. The 19th edition of the Out of Home Advertising Convention (OAC), to be held on July 18–19, 2025, at The Westin Powai, Mumbai, is set to offer just that global insights for local transformation.

Vincent Lam, Founder and Chairman of Asiaray Media Group, will share insights on a sessiontitled “Navigating Business Turnaround: Key Learnings from the Journey.” A leading voice in the transit media space across Greater China and Southeast Asia, Vincent is widely known for introducing the “Space Management” model, a unique approach that combines media, location, and experience to drive high-impact advertising in transit environments.

Under Vincent’s leadership, Asiaray Media Group has transformed into one of the most innovative OOH media firms in the region, managing advertising rights across major airports, metro systems, and high-speed rail networks. His perspective will be particularly relevant for Indian OOH and DOOH stakeholders looking to scale in high-traffic transit and smart city environments. Vincent is also a board member of the World Out of Home Organization (WOO), further strengthening his cross-market viewpoint.

OAC 2025 will focus on the theme ‘Mapping a New OOH-scape’, aimed at enabling the OOH eco-system to explore new avenues and push new boundaries, and in the process setting an exciting new mandate for the OOH medium.