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Vodafone creates a whole new experience for Delhi youth

By Bhawana Anand - April 20, 2015

The telecom major created a big impression through the Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in 40 colleges

Vodafone created a big impression on the youth in Delhi with the Vodafone HT Youth Nexus festival that engaged some 1.5 lakh students in 40 colleges in Delhi NCR. The telecom major conducted a bouquet of engaging activities for the target audience with the aid of augmented reality (AR), RFID-enabled screens, selfie zones, etc.

At the outset, Vodafone customers were given preference to register first for the events. The anti-gravity selfie was a big draw with the audience. Students were seen taking selfies in the zone. Also, students dressed up as funny characters and took selfies with Vodafone props serving as the backdrop.

The brand came up with RFID tags whereby a photographer would click a picture of a student with'I am enjoying at #VodafoneHTYN' and publish it on the student's facebook or Twitter page using the RFID number.
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