Study reveals growth in OOH spends

In OOH News By VJ Media Bureau - November 22, 2013

A media study done by Laqshya Media Group reveals that outdoor ad spends grew by 8% during H1 in FY 2013, compared to the same period last year.

'Agencies can facilitate collective growth'

In Viewpoints By M4G Bureau - November 18, 2013

In Tier II and tier III cities, dealing directly with brands might be the general norm among media owners. But Raj Mohanty, VP, Kinetic India highlighted the role agencies can play in the OOH industry at the'UP Talks OOH' event held in Lucknow on November 15, 2013.

'If you can't say it smartly in 15 secs, don't say it at all!'

In Viewpoints By M4G Bureau - August 26, 2013

Content is an area with a lot of scope for improvement in the digital OOH space. Outdoor Asia interacts with Raika Gazder, who heads the content team at Times OOH, and who believes that the reason behind the slow growth in digital OOH content is the lack of knowledge. Here are excerpts from the interview…

OAC 2013: King F. Lai throws light on key growth factors of OOH

In OOH News By Nabamita Chatterjee - July 06, 2013

Consolidation, infrastructure, investment & digital OOH are the major areas which would help the specialist agencies in Asia to overcome the challenges and turn them into opportunities.

OAC 2013: It's time to go high on tech

In OOH News By VJ Media Bureau - July 06, 2013

Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.

TABcab accelerates growth for transit media

In OOH News By VJ Media Bureau - May 25, 2013

The radio taxi service in Mumbai plans for 10-12 campaigns per month along with a license to operate 4000 cabs for FY13 which is tendered by MMRTA.

New Zealand witnesses 16% revenue growth in OOH industry

In OOH News By VJ Media Bureau - May 03, 2013

The Outdoor Media Association of NZ (OMANZ) announced a strong start to 2013, and sees OOH firmly becoming entrenched in the media mix for the future.

OOH culture at the malls of Kolkata

In OOH News By Nabamita Chatterjee - March 25, 2013

With malls mushrooming across the country, there has been a remarkable growth in OOH advertising in this space. Here's a report on the outdoor advertising scenario of the malls in the'City of Joy.'

OOH: The reminder media under review

In OOH News By Nabamita Chatterjee - March 23, 2013

Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.

Transit Media is on growth: FICCI-KPMG report

In OOH News By VJ Media Bureau - March 14, 2013

The Indian M&E industry grew from INR 728 billion in 2011 to INR 820 billion in 2012, registering an overall growth of 12.6 percent.