Vritti iMedia wins six awards at SEAC Customer Engagement Awards

In OOH News By M4G Bureau - December 26, 2019

A total of 264 entries were received from across the globe from countries such as Singapore, Malaysia, Vietnam, Sri Lanka and Indonesia

Van Heusen activates customer engagement at Mumbai Airport

In Gallery By - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

Van Heusen activates customer engagement at Mumbai Airport

In Campaigns By M4G Bureau - November 13, 2019

The brand was able to spread awareness about their category as well as educate travellers about their affordable trendy outerwear

‘User engagement must lead to user sustenance’

In OOH News By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

Nando’s creates disruptive presence for new restaurant launch

In Campaigns By M4G Bureau - November 04, 2019

The brand makes a unique presence aiming to create disruption among the mall customers for the opening of its 10th restaurant

DOOH content followed by ads 5.1x more engaging: Ocean study

In Digital OOH By Rajiv Raghunath - September 27, 2019

Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement

vivo’s showcases #ClearAsReal emotions

In OOH News By M4G Bureau - September 11, 2019

The extensive campaign is to be supported by contextual advertising and experiential engagement across OOH, DOOH and social media

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others

UTI MF partners with Resulticks for Omnichannel Customer Engagement Initiatives

In OOH News By M4G Bureau - September 04, 2019

A leading financial services institution chooses Resulticks to enable secure, integrated B2B and B2C communications that are individualized and delivered at scale

How ASICS India, Ambient OOH kept people on their toes, literally!

In Campaigns By M4G Bureau - July 18, 2019

The brand’s activation in collaboration with Ambient OOH, was part of the #PaceToGlory campaign and was executed at malls across Delhi and Mumbai garnering 1500+ engagements and 2.5 lakh impressions