Results For "engagement"
108 News Found
Vivo India appoints Laqshya Solutions & Posterscope India to handle OOH mandate
In OOH News By Bhawana Anand - August 23, 2018
The new partnership will build on Vivo foundation of existing and unique OOH engagement & initiatives
Amiya Chandra calls for deeper engagement of OOH in development initiatives
In OOH News By M4G Bureau - July 30, 2018
Amiya Chandra spoke about the research on global practices that the authors undertook to assess the OOH practices in India, and to suggest the way forward for the growth of Indian OOH industry
Global Sports Commerce acquires Belgian firm BrightBoard
In Digital OOH By M4G Bureau - June 19, 2018
This strategic acquisition has been made to expand GSC rapidly and lend its core sports technologies across the avenues of sponsorship management and fan engagement
‘Airline media is growing just as fast as airport media’
In Viewpoints By M4G Bureau - June 05, 2018
Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity
Vyoma enters the Kolkata market with 233 screens at 24 metro stations
In Digital OOH By M4G Bureau - April 16, 2018
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods
SDMC targets Rs 150-180cr ad tax revenues in 2018-19: Prem Shankar Jha
In OOH News By Bhawana Anand - April 02, 2018
Increase revenues from advertising on airport road, provision for digital media, engagement of advertising industry for public conveniences’ development are some of the initiatives that will help SDMC achieve ad higher tax revenues
Interactive DOOH heightens consumer engagement
In Digital OOH By M4G Bureau - February 23, 2018
Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states
‘OOH will stay relevant for time to come’
In Viewpoints By Bhawana Anand - December 12, 2017
Wrogn, a new-fangled brand by USPL, has always outshone its brand identity with striking OOH campaigns. Their last Out-of-Home campaign was one such example of the finest employment of this medium where the format got an engagement, a message and sheer creative thinking
RadioLocus augmenting OOH audience density monitoring
In OOH Solutions By Amaan Kazmi - November 03, 2017
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
MuscleBlaze signs DDB Mudra Group as creative partners
In OOH News By M4G Bureau - November 03, 2017
MuscleBlaze would be managed by the agency’s Gurgaon unit led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North, on the account management front and Tushar Handa, Senior Strategist, DDB Mudra North on the strategy front.