Punjab media owners disappointed with new draft ad policy

In OOH News By Bhawana Anand - February 02, 2018

Media owners assert that the proposed increase in base price for advertising tenders, and municipal bodies’ thrust on steep rise in revenues without commensurate returns to the industry will prove counter-productive to all concerned stakeholders

Fortune boards DMRC Line 5, 6 to promote ‘fresh atta’

In Campaigns By M4G Bureau - February 02, 2018

The brand has opted for train wrap and in-train branding to promote its flour product. The creatives on the inside train panels focus upon the healthy ingredients of the offering

Amazon Prime Video takes thriller ‘Breathe’ to the streets

In Gallery By M4G Bureau - February 01, 2018

Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive

Amazon Prime Video takes thriller ‘Breathe’ to the streets

In Campaigns By M4G Bureau - February 01, 2018

Planned and executed by Rapport WW, the campaign creatively depicted the intensity of the show through innovations, use of impact sites like gantries, FOBs, and cluster branding. Formats like airport media, metro pillar media, and media at corporate parks and malls made the campaign all-pervasive

Sridharamurthy N S, Sr. DCM, Bengaluru Div, SW Railway to address Karnataka Talks OOH

In OOH News By M4G Bureau - February 01, 2018

Sridharamurthy N S will speak on the theme of ‘How OOH industry can tap into Railway media opportunities’ at the conference to be held at Royal Orchid hotel, HAL Airport Road, Bengaluru on Feb 9

BBMP permits temporary hoardings at a nominal fee

In OOH News By M4G Bureau - February 01, 2018

Those seeking to install temporary hoardings can approach the concerned BBMP zonal office and apply for permission by paying a nominal fee. The corporation has given the charge of eight BBMP Zones to Joint Commissioners to control the mushrooming illegal flex banners in the city

Orango Solutions introduces eco-friendly signages at Srinagar Airport

In OOH Solutions By Bhawana Anand - January 31, 2018

The 100% recyclable fabric-based signage solutions have been used in place of PVC; 10 media units at the airport have been wrapped with this eco-friendly material

‘We wanted to create an off-site experience for commuters’

In Viewpoints By Bhawana Anand - January 31, 2018

Rutu Mody Kamdar, Brand Consultant, Rustomjee Group, talks about the brand’s unique initiative to recreate a township atmosphere on board Mumbai Metro

Rustomjee creates a whole township inside Mumbai Metro

In Gallery By M4G Bureau - January 30, 2018

The real estate brand has used floor graphics and other innovations inside Mumbai Metro rakes to depict the different amenities available at the Rustomjee Urbania Township

Star Bharat turns BQS into ‘mandaps’ Nimki Mukhiya’s wedding

In Gallery By M4G Bureau - January 30, 2018

Ideated and executed by The Social Street, in UP around 13 BQS were decked up in wedding regalia with bright-coloured décor, fresh flowers and enthusiastic promoters distributing wedding invitation cards