‘Tech infusion, digital formats will drive OOH spends’

In OOH News By Bhawana Anand - February 12, 2018

Surendra Shenoy, Principal General Manager, Karnataka Circle, BSNL addressed the Karnataka Talks OOH conference on the theme of ‘Dialling into consumer mindspace through OOH’

‘Railways offers a whole gamut of compelling media investment opportunities’

In OOH News By Bhawana Anand - February 12, 2018

Harietha S, Assistant Commercial Manager, Bengaluru Division South Western Railway in her presentation on ‘How OOH industry can tap into Railway media opportunities’ threw light on the avenues that offers compelling opportunities to the industry

Karnataka Talks OOH Conference in Bengaluru today

In OOH News By M4G Bureau - February 09, 2018

The Conference will bring all key stakeholders on a common platform to address the industry’s common issues in order to draw up a roadmap to resolve the outstanding issues, and identify emerging OOH business growth opportunities in Bengaluru and rest of Karnataka

EDMC extends submission date for Unipole tender

In OOH News By M4G Bureau - February 09, 2018

The date for allotment of a cluster of 164 unipoles has been extended by one week; the date for opening of technical bid hasn’t been announced

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Gallery By M4G Bureau - February 08, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

Karnataka OOH leaders to address critical issues at industry meet tomorrow

In OOH News By M4G Bureau - February 08, 2018

The business leaders will converge at the Karnataka Talks OOH Conference in Bengaluru on February 9 to address the common industry issues and identify new growth avenues; the Conference will be conducted at Royal Orchid hotel on HAL Airport Road

New Christie Velvet CorePlus LED delivers flexible, value-priced video wall solution

In Digital OOH By M4G Bureau - February 08, 2018

The new hardware CorePlus includes a direct mount system, making for quick and easy installation directly onto flat walls?eliminating the need for an additional mounting structure

Eco-friendly fabric gradually finding market in Chattisgarh, though it’s still early days

In OOH Solutions By Bhawana Anand - February 07, 2018

While the demand for fabric prints is still negligible, there is some traction for the business. Most of the demand is coming in for short formats like backlit and frontlit displays

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Campaigns By M4G Bureau - February 07, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

NEC Display Solutions acquires LED solutions provider S[quadrat]

In OOH Solutions By M4G Bureau - February 06, 2018

The acquisition further strengthens and positions NEC as one of the world’s leading visual solutions provider while supporting a more consultative market approach focusing on in-depth understanding of customer challenges and vertical industry opportunities