OOH business leaders from Bengaluru and Rest of Karnataka will converge at the Karnataka Talks OOH Conference in Bengaluru on February 9 to address the common industry issues and identify new growth avenues. The Conference, to be conducted at Royal Orchid hotel on HAL Airport Road, will feature, among a host of different sessions, two media-ownership focused panel discussions.

 A panel discussion on the theme of ‘What will it take for Bengaluru OOH to speak in one voice?’ will touch upon key issues, such as:

• Deepening the industry’s dialogue with civic authorities on matters related to unauthorised outdoor media and adoption of eco-friendly media solutions
• Industry-wide adoption of IOAA’s S-O-P (standard operating procedures)
• Strengthening of the local industry association

The session will be moderated by Indrajit Sen of IOAA, and the panelists are Pradeep Kumar Kokkanti R, CMD, Vijaya OOH Media, S M Jawad, Director, Ad Lnks, and Vishwanath R Naik, Director, Pinnacle.

In keeping with the changing dynamics of OOH media ownership in the state, the conference will have a panel discussion on the theme of whether consolidation of business will be the real growth catalyst for Karnataka OOH market.

The panelists of this session -- Pawan Bansal, COO, Jagran Engage, P B Abdul Rahman, MD, Diamond, Lekshuman Annamalai, Partner, Coral Media, Arjun P G, Business Head, Media 360 Degree, and Dharanikota Rajesh Kumar, Director, Srishti Outreach – will be discussing the:

• The merits of consolidation of OOH business in Bengaluru and Rest of Karnataka
• Scope of investments in the event of business consolidation
• Impact on industry self-regulation
• Scope of higher investments in digital OOH formats.