It’s business as usual for FoB, bqs, transit media in Bengaluru

In OOH News By Bhawana Anand - January 09, 2020

The mandate for the use of eco-friendly media material is the only major challenge as it significantly increases the cost of advertising, says H V Surendranath, COO, Prakash Arts

GoaMiles keen to tap cab-top DOOH media business

In OOH News By Pray Jani - January 07, 2020

With the Goa state govt expressing interest in DOOH and with no other players currently operating in the state, GoaMiles, the regional cab hiring app, is keen to leverage the opportunities in cab-top DOOH media.

Sapphire expands transit portfolio with new acquisition

In OOH News By Bhawana Anand - January 03, 2020

The company has bagged sole rights for 96 BRT bus shelters in the capital

Kaushik Outdoors now holds rights for over 90 stations across Gujarat

In OOH News By M4G Bureau - December 30, 2019

The media giant has acquired advertising rights for over 90 stations as they grew the network after winning the rights in the recent tenders

Tender for advertising on 80 Buses in Navi Mumbai

In OOH News By M4G Bureau - December 12, 2019

Navi Mumbai Municipal Corporation passes tender for ad rights on 80 buses

Mardaani 2 makes bold statement using transit media

In Campaigns By M4G Bureau - December 10, 2019

Spotted at DMRC Pink & Violet lines, the protagonist touches the issue of women travellers’ safety

DSP Mutual Funds launches this year’s creative OOH punch

In Campaigns By Pray Jani - December 06, 2019

The mutual fund investment company spends big on OOH media, taking over various digital and static formats across 70 markets

QSR brand targets BQS media for frequency building

In Campaigns By Pray Jani - December 04, 2019

Cashing in the ‘Made in India’ factor, Jumboking competes with international QSR brands

‘OOH is ideal for location-centric business’

In Viewpoints By Pray Jani - November 18, 2019

Raveendra Singh, AVP, Adlabs Imagica talks about the brand’s approach to OOH advertising

Chandigarh UT Administration notifies sharp increase in outdoor ad fee

In OOH News By M4G Bureau - November 13, 2019

The notification includes new rates for digital display and transit advertising